The new :90 film, called “Train,” combines elements from Westerns and family films to let viewers know they can get movies and more with AT&T unlimited plans. The film uniquely tells the tale of a Wild West train heist in two distinct parts–mashing together suspenseful live action followed by whimsical stop-motion animation to surprise and delight. It is the fourth installment in AT&T’s cinema series blending movie genres in completely unexpected ways.
This cinema spot was directed by Dougal Wilson of production house Furlined, and supported by HouseSpecial (previously known as LAIKA/house), which handled the animation. In fact, the animation director on the project was Paul Harrod, who was the award-winning production designer on Isle of Dogs, the Oscar-nominated film from Wes Anderson. VFX house was Method Studios.
“Train” started screening in theaters last week and will continue through the remainder of the year.
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Credits
Client AT&T Agency BBDO David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt Macdonald, group executive creative director; David Povill, David Cuccinello, executive creative directors; Kevin Mulroy, Dan Kenneally, creative directors; David Rolfe, director of integrated production; Julie Collins, group executive producer; Jessica Coccaro, executive producer. Production Furlined Dougal Wilson, director, composer; Diane McArter, president; Benjamin Davies, VP; David Thorne, sr. exec producer; Karen O’Brien, line producer; Joost Van Gelder, DP; Jahmin Assa, production designer. Editorial Final Cut Joe Guest, editor; Suzy Ramirez, exec producer; Ana Orrach, Jamie Lynn Perritt, producers; Zoe Schack, assistant editor. Color MPC LA & London Jean Clement Soret, color supervision; Ricky Gausis, Matthieu Toullet, colorists; Leianna Campbell, color producer; Meghan Lang, Ellora Chowdhury, exec producers. VFX Method Studios, Santa Monica, Calif. Benjamin Walsh, sr. VFX supervisor; Pip Malone, sr. producer; Ian Holland, 2D lead; Rus Brutsche, CG supervisor; Toma Bowen, comp supervisor; Tim Ranck, lead animator; Vladislav Tushevskiy, lead FX; Josephin Peichl, coordinator. (Toolbox: Flame, Nuke, Houdini, Mantra, Maya, V-Ray, Photoshop) Stop-Motion Animation House Special, Portland, Ore. Lourri Hammack, EP; Kirk Kelley, creative dir; Paul Harrod, animation dir; John Nolan, DP and motion control; Rebecca Bowen, sr. producer; Rex Carter. Flame artist; Cam Williams, editor; Alvaro Cubillas, head of prodn; Casey Follen, project coordinator; Stephen Bodin, character design, background/environment design; Felicie Haymoz, Gee Staughton, character designers; Toby Froud, sculptor; Andy Berry, associate art dir; Shami Lang-Rinderspacher, armaturist; Mattzilla Duron, Teresa Huarte, Bryan McIntyre, Katie Mello, Margaret Meyer, Daniel Miller, Laurie Olson, character fabricators; Elodie Massa, Sara Newman, costumers; Polly Robbins, painter; Chris Caniglia, Jake Hauswirth, Javid Howell, Zach Sheehan, Gee Staughton, set fabricators; Alan Long, laser op; Clay Connally, second DP; Amy Adamy, Chris Ohlgren, Suzanne Twining, anmiators; John Corbett, Nuke compositor. (Toolbox: Dragonframe (w/Volo moco cranes), Nuke, Flame, Avid, Creative Suite) Music JSM Music Joel Simon, CEO/CCO/composer; Jeff Fiorello, exec producer; Nathan Kil, composer. Audio Finishing Formosa John Bolen, mixer/sound designer; Lauren Cascio, exec producer.
Ad agency Innocean Berlin has launched a full visual rebrand and platform for NewMotion, designed to bring more diverse talent behind the camera by giving German production companies a way to open their sets to new voices.
The launch comes at a pivotal moment for the German film industry: In recent years, Germany has seen global acclaim for Oscar-nominated and award-winning productions like All Quiet on the Western Front and The Teacher’s Lounge. At this year’s Berlinale, the number of national and co-produced films reached an all-time high. Meanwhile, the federal government has committed to nearly doubling its production funding, now reaching €250 million ($291 million U.S.)
But while international demand for German productions is growing, the industry still struggles with lack of diversity, limited access and an over-reliance on networks and connections. NewMotion was created to help change that.
At the heart of the project is Germany’s largest online film industry database, a platform designed to connect production companies with aspiring crew members through on-set shadowing experiences, developed in collaboration with BuzzWoo. Covering more than 60 different behind-the-scenes roles, the online platform provides applicants with hands-on access to an industry that has often been difficult to break into.
The platform provides users with real-time listings for shadowing, internships, and training opportunities. For those unsure where to start, there’s an AI-powered “Skillmatcher” tool, an interactive quiz that suggests suitable film professions based on users’ personal strengths and interests. An additional interactive film experience lets users explore a virtual film set and learn about various roles by clicking on... Read More