This year, a squadron of real aviators are reunited in a story from Xfinity and its agency, Goodby Silverstein & Partners (GS&P). Directed by Oscar winner Kathryn Bigelow (The Hurt Locker) via production company SMUGGLER, the work is set to debut in May for Military Appreciation Month.
Titled The Aviators, the short tells the story of a grandfather anticipating the weekend reunion of his fellow U.S. Navy veterans. As he describes the group and the experience of flying an A-4 Skyhawk jet to his granddaughter (seen through moments of flashbacks to the era), an idea sparks in her mind to surprise her grandfather’s friends with an experience they never thought they’d have: flying their jets again. But they do, thanks to the power of Xfinity Internet.
The cast features a group of real Vietnam War veterans who flew the very same jets featured in the film. Former Navy commander Jack Gillett (call sign: “Razor”), former Navy lieutenant Jim Lloyd (call sign: “Zeke”) and former Navy lieutenant Bill Moir (call sign: “Offender”) flew together as members of the Gunslingers squadron on the USS Saratoga. And the film shoot was the occasion for their first in-person reunion in 16 years. Elester Latham (call sign: “Hollywood”), a former major in the Air Force, completes the veterans group.
“It’s an honor to work with veterans,” said Bigelow about the project in a behind-the-scenes documentary that’s available on YouTube. “They’re special people who’ve devoted their lives to our security, and I feel like it’s my opportunity to give back.”
The film also represents a reunion for Bigelow and a few of her key collaborators from over the years, with cinematography by two-time Oscar-winning DP Greig Fraser, ASC (who shot Zero Dark Thirty for Bigelow and won an Oscar for Dune) and sound design by three-time Oscar-winning sound designer Paul N. J. Ottosson (The Hurt Locker, Zero Dark Thirty, Fury and more). It also features music from two-time Oscar-winning composer Hans Zimmer (Dune, The Lion King, and more).
“Besides our veterans’ reunion, there’s another connection story happening here between a young girl and her grandfather. This experience brings them closer together as well. And the truth is, these sorts of miraculous, intergenerational moments of connection are happening every day across the country, thanks to Xfinity,” explained Jim Elliott, GS&P executive creative director.
One of GS&P’s many creative inspirations for the film came from an emotional moment when Elliott’s two sons showed his 90-year-old father-in-law–a former pilot with the Air Force–how to fly again with virtual reality.
In addition to this three-minute film, shorter versions of the story have been created for broadcast, along with a number of behind-the-scenes films and additional short films for Xfinity’s social channels.
CreditsClient Comcast Brand Xfinity Agency Goodby Silverstein & Partners Jeff Goodby, creative co-chairman; Jim Elliott, executive creative director; Jon Wolanske, Felipe Lima, creative directors; Caroline Cappelli, Ryan Tovani, creative directors (social); Bonnie Wan, partner, head of brand strategy; Jim Haight, director of production; Nick Miller, James Horner, executive producers; Jackie Nelms, producer. Production Company SMUGGLER Kathryn Bigelow, director; Greig Fraser, DP; Patrick Milling-Smith, Brian Carmody, co-founders; Sue Yeon Ahn, managing director; Alex Hughes, head of production; Carlin Wilson-Webb, exec producer; Rachel Perkins, producer. Editorial Exile Edit Grant Sumi, editor; Kyle Behrens, assistant editor; Michael Miller, Jennifer Locke, exec producers; Taylor Rousseau, head of production; Adam Parker, sr. producer. VFX Preymaker Angus Kneale, Verity Grantham, Melanie Whickham, Zach Fortin, Luis Martin, Rob Petrie, Rune Maansson, Tobey Lindback, Greg Cutler, Mark Sanna, Jacob Weeks, Byron Tofas, Cedric Menard, Daniel Eckstein, Hassan Taimur, Iris Shapiro, Jongmoon Woo, Kelley Harris, Kristof Monori, Leonardo Chung, Lisa Ryan-Smith, Michael Reed, Nathan Anderson, Paolo Cogliati, Paris Hall, Pieter Uitenweerde, Wynand de Wet, Yashira Diaz. Audio Lime Studios Joel Waters, audio engineer; Kris Huayta, assistant mixer; Susie Boyajan, exec producer. Sound Design Omega Entertainment Group Paul N.J. Ottosson, sound designer. Music Songs For Film and TV David Fisher, chief creative officer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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