This film follows a woman dancing as she moves through different phases and milestones of her life while listening to a wide variety of songs and interviews that each have a unique place on SiriusXM, emphasizing the breadth and depth of audio experiences available on the audio entertainment service. By showcasing a life in sound, this piece reflects how SiriusXM brings listeners closer to what they love and what moves them throughout their lives.
Titled “A Life in Sound,” the film was directed by Kim Gehrig of production house Somesuch for agency Uncommon Creative Studio.
“‘A Life in Sound’ celebrates the real, universal, and uniquely human experience of being moved by the audio you love. One film. One woman. Dancing through the different chapters of her life. It is the truth of the SiriusXM experience captured in film,” said Nils Leonard, co-founder of Uncommon Creative Studio. “And as a creative studio, we were honored to have the opportunity to capture and share that magic.”
A pared down version of the film ran during this past Sunday’s Academy Awards telecast.
CreditsClient SiriusXM Agency Uncommon Creative Studio Production Company Somesuch Kim Gehrig, director; Tim Nash, Sally Campbell, co-founders; Seth Wilson, managing director/exec producer; Arlene McGann, producer; Chayse Irvin, DP; Denna Thomsen, choreographer; James Chinlund, production designer; Kate Greenberg, 1st AD; Jennifer Johnson, costume designer; Jorjee Douglass, key makeup; Mara Rouse, FX makeup; Vanessa Price, key hair. Editorial Cosmo Street Tom Lindsay, editor. VFX/Post Blacksmith John Shirley, VFX supervisor, Flame operator; Lou Schachte, Flame operator; Jason Heinze, Remedy Jeannie, Dylan Nett, Andrew Emmerson, compositors; Therese Mayer, producer; Mikey Pehanich, colorist; Dan Butler, Adam Vevang, color producers. Music & Sound Soundtree Jay James, Neil Athale, music supervisors; Peter Raeburn Luke Fabia, John Mourounas, music production & additional composition; Colin McIhagga, Ali Schiel, John Mourounas, Gabriel Firmin, Christina Orchard, Olly Wells, Luke Fabia, music & sound research; Henning Knoepfel, sound design & mix; Jack Patterson, Graham Norman, additional sound design; Peter Raeburn, chief creative officer.
Top Spot of the Week: Honda, RPA, Director Rupert Sanders Share “Unstoppable Dreams,” An Inspiring Reverse Poem
This inspiring Honda spot--directed by Rupert Sanders of MJZ for agency RPA--is the centerpiece of the “Unstoppable Dreams” campaign which brings to life the brand’s “Challenging Spirit” and the idea that resounding success is often the result of failures. The :60 follows the distinctive journeys of competitors with strong ties to Honda as they pursued their racing ambitions, including the late F1 racing legend Ayrton Senna and current FIA Formula 1® World Champion Max Verstappen.
The cinematic spot deploys an engaging reverse poem format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve big dreams.
The “Unstoppable Dreams” film features iconic Honda race machines including the 1992 Formula 1® winning McLaren Honda MP4/7A driven by Senna and the FIA Formula 1® championship 2021 Red Bull Racing Honda RB16B driven by Verstappen, as well as exciting forthcoming products including the Honda hybrid-electric Prelude Concept and the Honda eVTOL (electric vertical take-off and landing aircraft). The “Unstoppable Dreams” tells a story about how the starting point of achieving success is how one responds to failure.
“Unstoppable Dreams” made its TV debut earlier this week on NBC’s Sunday Night Football and will continue to air during NFL and college football games, and the opening night of the 2024-25 NBA season. The campaign also will be featured on the big screen this fall, at theaters across America during major movie premiere releases, and on Netflix’s ad-supported plan in the U.S., for the highly anticipated series Senna.
Read More