Directed by Martin de Thurah, produced by Bacon, and made with Oslo agency POL, this spot for Save the Children is a gut-wrenching tale of the power of imagination. After surviving an explosion, two children cope with tragic circumstances by escaping into a fantasy world of their own. De Thurah merges the harrowing depiction of life in a war zone with a dreamy universe, highlighting the ever-present need for Save the Children’s humanitarian aid. (Director de Thurah is repped by Epoch Films in the U.S. and U.K.)
The film is launching both online and on TV in the Netherlands and Norway.
Client Save the Children Linda Sinac, brand marketing & communications director, Netherlands; Sarah Clifton, fundraising, marketing & partnerships director, Netherlands; Ingrid Svendsen, fundraising & marketing director, Norway; Klaus Damlien, head of marketing & digital, Norway; Shireen Makarem, advocacy & campaigns manager, Lebanon; Baraa Shkeir, documentarian & information management officer, Lebanon. Agency POL, Oslo Anette Bellika Finnanger, Emil Hafslund, Rikke Sofie Jacobsen, Pia Lystad, creatives; Ole Jakob Bøe Skattum & Benjamin Rodgers, designers. Production Company Bacon Martin de Thurah, director; Magne Lyngner, producer; Daniel Voldheim, DP. Production Services Clandestino Film Libanon Eli Souaïby. Editorial Carla Luffe, editor. Color Grade TLMS Julien Alary, colorist. VFX Bacon XO & Ola Jakob Nestande Postproduction Eli Mari Sandal, post producer. Music Frida Annevik, music artist; Goran Obad & Ohlogy, music supervisor.
Top Spot of the Week: Honda, RPA, Director Rupert Sanders Share “Unstoppable Dreams,” An Inspiring Reverse Poem
This inspiring Honda spot--directed by Rupert Sanders of MJZ for agency RPA--is the centerpiece of the “Unstoppable Dreams” campaign which brings to life the brand’s “Challenging Spirit” and the idea that resounding success is often the result of failures. The :60 follows the distinctive journeys of competitors with strong ties to Honda as they pursued their racing ambitions, including the late F1 racing legend Ayrton Senna and current FIA Formula 1® World Champion Max Verstappen.
The cinematic spot deploys an engaging reverse poem format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve big dreams.
The “Unstoppable Dreams” film features iconic Honda race machines including the 1992 Formula 1® winning McLaren Honda MP4/7A driven by Senna and the FIA Formula 1® championship 2021 Red Bull Racing Honda RB16B driven by Verstappen, as well as exciting forthcoming products including the Honda hybrid-electric Prelude Concept and the Honda eVTOL (electric vertical take-off and landing aircraft). The “Unstoppable Dreams” tells a story about how the starting point of achieving success is how one responds to failure.
“Unstoppable Dreams” made its TV debut earlier this week on NBC’s Sunday Night Football and will continue to air during NFL and college football games, and the opening night of the 2024-25 NBA season. The campaign also will be featured on the big screen this fall, at theaters across America during major movie premiere releases, and on Netflix’s ad-supported plan in the U.S., for the highly anticipated series Senna.
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