Directed by Martin de Thurah, produced by Bacon, and made with Oslo agency POL, this spot for Save the Children is a gut-wrenching tale of the power of imagination. After surviving an explosion, two children cope with tragic circumstances by escaping into a fantasy world of their own. De Thurah merges the harrowing depiction of life in a war zone with a dreamy universe, highlighting the ever-present need for Save the Children’s humanitarian aid. (Director de Thurah is repped by Epoch Films in the U.S. and U.K.)
The film is launching both online and on TV in the Netherlands and Norway.
Credits
Client Save the Children Linda Sinac, brand marketing & communications director, Netherlands; Sarah Clifton, fundraising, marketing & partnerships director, Netherlands; Ingrid Svendsen, fundraising & marketing director, Norway; Klaus Damlien, head of marketing & digital, Norway; Shireen Makarem, advocacy & campaigns manager, Lebanon; Baraa Shkeir, documentarian & information management officer, Lebanon. Agency POL, Oslo Anette Bellika Finnanger, Emil Hafslund, Rikke Sofie Jacobsen, Pia Lystad, creatives; Ole Jakob Bøe Skattum & Benjamin Rodgers, designers. Production Company Bacon Martin de Thurah, director; Magne Lyngner, producer; Daniel Voldheim, DP. Production Services Clandestino Film Libanon Eli Souaïby. Editorial Carla Luffe, editor. Color Grade TLMS Julien Alary, colorist. VFX Bacon XO & Ola Jakob Nestande Postproduction Eli Mari Sandal, post producer. Music Frida Annevik, music artist; Goran Obad & Ohlogy, music supervisor.
Top Spot of the Week: Apple, TBWA\Media Arts Lab, Director Olivia Wilde Take Us “Mac To School”
Apple's "Pointed"
Olivia Wilde directed a trio of “Mac to School” spots for Apple and agency TBWA\Media Arts Lab, Los Angeles, including this “Pointed” film in which a student laid out in his dorm room upper bunk bemoans the seemingly overwhelming task before him--having to make sense of voluminous biochemistry class notes and somehow distilling them down to their essence. However, a fellow student working from his lower bunk roost is able to do just that with relative ease, deploying Summarize in Writing Tools, powered by Apple Intelligence, on his MacBook Air. Key points from extensive class notes become readily accessible. Wilde, who's directed such features as Booksmart and Don't Worry Darling, helmed the Apple campaign via production house Anonymous Content. The spots were lensed by Oscar-winning (Mank) cinematographer Erik Messerschmidt. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/05/14114312/Mac-Pointed-Apple.mp4"][/video] Read More
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