At the heart of the “Every journey makes you stronger” campaign for the Mercedes-Benz GLE SUV is this nearly five-minute film In the long run, a modern family story about a strong woman and mother who is training hard for her dream: taking part in her first ever triathlon. With support from her husband she fights to her physical and mental limits and finally manages to participate in the race. But despite all this success there is an event from her past which is always with her like a dark shadow. The film reveals what this is. The Olympic triathlon champion and two-time winner of Ironman Hawaii, Mercedes-Benz brand ambassador Jan Frodeno, has a guest appearance.
Niclas Larsson directed via Iconoclast Germany. In the long run was shot by Best Cinematography Oscar winner (La La Land) Linus Sandgren, FSF.
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2018-12-28)
Credits
Client Mercedes-Benz GLE Agency antoni_garage, Berlin Matthias Schmidt, managing director creative; Veit Moeller, executive creative director; Christian Kies, Christopher Hoene, Patrick Klebba, creative directors; Mathias Wilke, art director; Matti Lietsch, writer; Niclas Larsson, Matti Lietsch, Mathias Wilke, Patrick Klebba, Christian Kies, Veit Moeller, script development; Andre Kemper, chief creative officer/founder; Dr. Tonio Kroger, managing partner, founder; Jorg Schultheis, managing director; Andreas Mollmann, head of strategy; Stephanie Dzionara, strategy; Sebastian Lyman, campaign concept; Sebastiaan Peters, executive producer. Production Iconoclast Germany, Berlin Niclas Larsson, director; Jan Dressler, exec producer; Bjorn Kruger, producer; Linus Sandgren, DP; Mikael Varhelyi, production designer; Peter Schnellnast, head of production. Production Services PS1, Wien Postproduction Iconoclast Jens Maier-Rote, postproduction supervisor; Carla Luffe, editor. Postproduction Slaughterhouse Berlin Color Company 3, New York Sofie Friis Borup, colorist. Music Interscope, Polydor Ltd, UK Tracks & Fields, music supervisor; Christian-Mix Linzer, Steve Bartlik, music coordinators. Title Track: “Cold Little Heart” Michael Kiwanuka, composer/writer/producer; Dean Josiah Cover, Brian Burton, writers; Inflo, Danger Mouse, producers.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
Type above and press Enter to search. Press Esc to cancel.
click X to close window
×
Farewell Note from the Publisher
After 66 years of covering Commercial, Film & TV production & post, SHOOTonline ceased publishing as of Friday, August 28th, 2026.
Although publishing activities concluded, the company will continue to operate through a transition period to ensure a smooth conclusion to all business dealings, including processing refunds for prepaid SPW tokens and collecting outstanding advertising invoices.
A heartfelt Thank You to our readers, advertisers, sponsors, vendors, and of course the amazing staff throughout the decades who have made this wonderful SHOOT Magazine/SHOOTonline journey possible. And, a huge Thank You to all the executives, artisans, companies, agencies, associations, guilds, studios, networks, streaming services, manufacturers, and so many more who trusted us to share their news, milestones, insights, and points of view with the industry.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
