Noam Murro of Biscuit directed this film for specialty athletic retailer Eastbay out of TBWAChiatDay which commemorates National Running Day (June 6), designated to encourage everyone to get moving. It doesn’t matter how fast you run or how far you go–what’s important is that you take part, have fun being active, and inspire others to join you.
Titled Be the Hunted, this striking and fast-paced CGI film follows a wily hare running fast and frantically through the streets of downtown Los Angeles, chased by a pack of hungry foxes nipping at its heels. The lesson learned is that in running, glory often goes to the hunted.
The film is running on the homepage of Eastbay’s website and all social channels. The Mill served as VFX house for Be the Hunted, providing color grading as well.
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Credits
Client Eastbay Agency TBWAChiatDay NY Chris Beresford-Hill, chief creative officer; Robert Rutherford, group creative director/copywriter; Darren Borrino, group creative director/art director; Brent Singer, creative director/art director; John Doris, head of production; Jason Souter, Matt Flaherty, executive producers; Dieter Lebbe, executive producer (post). Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, partner/managing director; Jeff McDougal, exec producer; Mercedes Allen, Rachel Glaub, heads of production; Ahnee Boyce, producer; Rachel Slayback, production supervisor; Stephanie Lovell, assistant production supervisor; Billy Jones, 1st AD; Michael Parziale, 2nd AD; Simon Duggan, DP. Editorial Work Edit Neil Smith, editor; Brandee Probasco, producer; Marlo Baird, exec producer. VFX The Mill LA Anastasia Von Rahl, exec producer; Erin Hicke, sr. producer; Mary Mondrus, Alana Giordano, Anuraj R., Supreetha Murthy, production coordinators; Phil Crowe, shoot supervisor/executive creative director; Tom Graham, shoot supervisor/3D lead artist; Chris Knight, shoot supervisor; Martin Karlsson, 2D lead artist; Jacob Bergman, lead animation supervisor; 2D Artist: Adam Lambert, Tom Van Dop, Matthew Dobrez, Dylan Strieff, Rakesh Venugopalan, Amit Kambli, Nehal Desai, Siam Shukoor, Venuprasath D., 2D artists; Matthew Fuller, Nole Murphy, Alessandro Baldasseroni, Chris Goodrich, Shaun Comly, Andrez Aguayo, Peter Agg, Jeremy Ramirez, Jason Kim, Katie Yoon, Omar Taher, Monique Espinoza, Freddy Parra, Walker Kennedy, Katie Yancey, Andrez Aguayo, 3D artists; Jae Joon Yi, Daniel Soo, Mahmoud Elragheb, FX; Ed Laag, matte painting; Mike DiNocco, Jeffrey Lee, Juan Zavala, Katie Yancey, Justin Tirado, Blake Guest, Bridget Warrington, Wim Bien, Matthew Williamson, Oscar Carambano, Sauce Vilas, animation; Victor Jory, Natalie Wozniak, VFX editorial; Marcus Park, design; Michael Lori, Danny Garcia, Alice Panek, Elizabeth Hammer, Senthil Murugan Balasundaram, Abhishek Kumar, Giri Prasath S., Gokul Navaneethan, Karthick Karuppaswamy, Manoj Ravi, Murali Krishna Reddy, Raj Kumar M., Spandana Battula, Sunil M.M., Tarun Kumar, Sendil Kumar J., tracking; Gregory Reese, colorist; Liza Kerlin, EP, color; Diane Valera, color producer. (Toolbox: Flame, Nuke, Maya, Houdini, Arnold) Music Squeak E Clean Rob Barbato, creative director/composer; Danielle Toporoff, producer.
International healthcare company Bupa has launched “Health Stories,” a global campaign aimed at breaking down the barriers that prevent people from talking about their health.
The reluctance of people to open up about health is a global issue across countries, cultures and socio-demographic groups. But speaking up about health concerns can help people access medical and emotional support earlier, reduce feelings of stress and isolation, and can lead to improved outcomes.
Developed in partnership with creative agency Redwood@AMV, the campaign invited six people on their own unique health journeys to share the moment they first opened up about their condition.
The campaign offers intimate insights into life-affirming stories of personal courage, resilience and triumph, exploring how talking about physical and mental health can have transformative long-term positive effects. These include navigating chronic conditions like Crohn’s disease and endometriosis, living with ADHD or limb difference, and surviving cancer--alongside a powerful account from Black Ferns international rugby player Ruby Tui on mental health.
The launch comes as new research from Bupa reveals that 82% of people believe that talking about health experiences can support physical and mental health. Despite this, nearly one in two people (49%) say they have avoided addressing a health concern. Of those, over a third (39%) did so because they didn’t think it was serious, or were unsure if they needed a healthcare professional, and a quarter (24%) due to embarrassment or stigma.
Shot by documentary filmmaker Dorothy Allen-Pickard, the aim of the films--including this two-minute piece--is to drive awareness and spark new conversations about health around the... Read More
