Directed by Sam Brown of Rogue Films, with VFX/post by The Mill London, this “Coming Home” ad for Waitrose out of agency adam&eveDDB, London, show us a robin’s migration during the Xmas season. The fully CG bird makes an epic journey across mountains and the sea before finally reaching his home destination where a girl eagerly awaits his annual return. Upon his arrival, the robin is reunited with his companion. They share a festive treat, a Waitrose 1 mince pie, left out for them by the girl as she watches in delight.
The migration is accompanied by a soundtrack by Icelandic composer Johann Johannson, adapting his track “Cambridge, 1963” from his Oscar-nominated, Golden Globe-winning score for The Theory of Everything.
Credits
Client Waitrose Agency adam&eveDDB, London Ben Priest, chief creative officer; Ben Tollett, Richard Brim, executive creative directors; John Long, copywriter; Matt Gay, art director; Jack Bayley, producer; Alex Fairman, head of design; Paul Reddington, Marek Charytonowicz, Andrew Murray, designers; Jenny Smart, digital producer; Doom Boyd. Production Rogue Films Sam Brown, director; James Howland, producer; Charlie Crompton, exec producer. Editorial Trim Paul Hardcastle, editor; Edward Hanbury, assistant editor. VFX & Design The Mill London Alex Fitzgerald, exec producer; Tom Manton, producer; Jonathan Westley, creative director; Hitesh Patel, shoot supervisor; Jorge Montiel, head of animation; Adam Droy, lead 3D artist; Andreas Graichen, Hugo Jackson, James Muholland, Adrian Meyer, Amaan Akram, Andrew Bartholomew, Ashley Tilley, Aziz Kocanaogullari, Finlay Crowther, Luca Cantani, Margaux Huneau, Matthew Kavanagh, Michael O’Donoghue, Nick Smalley, Will Burdett, Alain Thay, Jasmine Ghoreishi, Alberto Lara, Philip Maddock, Matt Evans, Paul Donnellan, Sergio Xisto, Sebastian Braende, Antonio Fillippin, Kieran Ashley Russel, Ian Potsos, 3D artists; Jonathan Westley, Gary Driver, 2D lead artists; Milo Paterson, Nina Mosand, Grant Connor, 2D artists; Adam Maynard, James Pratt, David Toba, online; Craig Davies, R&D; Aurelien Ronceray, Cameron Johnson, design; Jimmy Kiddell, concept. Seamus O’Kane, colorist. (Toolbox: Houdini, Flame, Nuke, Maya). Color The Mill Seamus O’Kane, colorist. Music Supervision Leland Music Abi Leland, Ed Bailie, music supervisors; Johann Johannsson, composer. Sound Design & Mix Factory Jon Clarke, Anthony Moore; Ryan Smith, producer. Digital Production Company Banner Boys
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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