In what feels like an indie movie scene, we meet a family of four who visit an elder care home. They’re there for Nick’s grandmother but his dad, Sam, warns that she’s been getting worse. A heartbreaking moment later, we realize just how bad it has gotten when she can’t recognize her grandchildren, let alone her own son. Nick and Sam, who clearly don’t see eye to eye (Nick, an almost-adult-soon-to-move-out son and Sam, a somewhat-controlling-can’t-let-go dad) get frustrated and Nick storms out of there. But when he returns later that evening, the car is packed to the brim. He’s up to something–a potential game changer facilitated by Nreal Air AR glasses.
Sune Sorensen directed this spot via Sorensen Films for agency F5 Shanghai, working closely with its chief creative officer Adams Fan.
London actors Orla O’ Rourke, Alan McKenne, Norma Attallah, Mila Lieu, and Raiko Gohara are in the lead roles of this rare ensemble piece about losing and finding each other. “As pandemic fears and isolation have ebbed this year, more people are finally ready to get out of their homes and go see loved ones in person. We wanted to remind everyone that memories, especially shared ones, can be the best gift to give your loved ones,” said Fan.
This campaign marks a larger effort from the agency and Nreal Air as part of their US.. product launch. The product, which is featured in the story in a very novel way, became a big focal point during production. “Usually, embedding products in a story becomes painful or clumsy at best. In this case, I actually loved the way it manages to elicit question marks along the journey, which – I hope – will keep people engaged to the end,” said Sorensen who is repped by Hey Baby Films in the U.S., with international representation including Nice Shirt Films in the U.K., Bandits in France, Markenfilm in Germany, Circle Productions in Canada, JSA in Latin America, and JSA, Nice Shirt and Markenfilm Asia in Asia.
Steve Gandolfi of Cut+Run edited the “Look Beyond” Xmas spot.
