Volkswagen, in collaboration with its longstanding advertising partner DDB, has launched a campaign celebrating the 50-year journey of the VW Golf.
The campaign’s signature “Made by life. Made for life” highlights that, with millions of drivers around the world, the Golf is the epitome of progress driven by life. Volkswagen has learned from five generations of young parents and old lovers, of naps in the backseat and songs in the front, of frst time driving and last mile to go, to create the best version of its famous Golf.
This film–directed by Terence Neale via production company Anorak Film for DDB Paris and Berlin–tells the story of a young woman who is moving out with her first car in 1974 and grows up with the Golf over the years, passing on the baton to her daughter, reminding us that the Golf has empowered generation after generation of drivers over the
past five decades.
“Working on a Volkswagen brief is always a source of pride here at DDB Paris. For this campaign we’ve tried to capture the essence of the Golf’s 50-year history to tell a universal, human story.” said Alexander Kaltchev, chief creative officer and CEO of DDB Paris.
