In its latest campaign out of Droga5 New York, Dos Equis is bringing its “interesante” point of view to all the stuff that makes summer great, from weddings to pool parties to ‘80s night at the local bar.
On the latter front, Wayne McClammy of Hungry Man directed “Hit Single.” In this spot, a loving tribute to timeless summer jams and 1980s’ MTV Spring Break live performances, Bonnie Tyler’s 1983 hit single “Total Eclipse of the Heart” is transformed into a ballad about the trials and tribulations of ordering Dos Equis and appetizers at a crowded bar–all to encourage drinkers to make every moment interesante.
CreditsClient Dos Equis Agency Droga5 New York David Droga, creative chairman & founder; Neil Heymann, chief creative officer; Scott Bell, executive creative director; Ryan Raab, creative director; Matt Vitou, sr. copywriter; Rob McQueen, sr. art director; James Gross, jr. copywriter; Gianna D’Amico, jr. art director; Devin Croda, group design director; Erin Wilson, designer; Dave Stephenson, executive producer, film; Stephanie Hill, Gulshan Jaffery, producers, film; Jonny Bauer, global chief strategy officer; Harry Roman, head of strategy; Marina Pen, Will Davie, group strategy directors; Nick Maschmeyer, strategy director; Yan Wang, group communications strategy director; Kevin Wilkerson, sr. communications strategist; Clark Cofer, communications strategist. Production Hungry Man Wayne McClammy, director; Dion Beebe, DP; Rick Jarjoura, producer; Mino Jarjoura, exec producer. Editorial Mackcut Ryan Steele, editor; Devon Flint, assistant editor; Gina Pagano, exec producer; Margarita Mutuc, producer; Sam Shaffer, audio engineer. Music Beacon Street Studios Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, exec producer; Lindsey Lerman, producer. Song: "Total Eclipse of the Heart" by Bonnie Tyler Sound Heard City Phillip Loeb, Elizabeth McClanahan, mixers; Andi Lewis, producer; Sasha Awn, exec producer. Postproduction Taylor James Steve Intrabartola, executive producer; Casey Sincic, producer; Matt Stroub, Flame. Color Company 3 Tom Poole, Sofie Borup, colorists; Jenny Montgomery, color assist; Alexandra Lubrano, producer.
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More