A father and son rekindle their relationship, bonding over a bottle of Coca-Cola in this spot directed by Yves Geleyn of mixed media/animation studio Hornet. However, the playful, heartfelt scenario isn’t between people but rather tigers, celebrating the Lunar New Year which is now the Chinese year of the tiger.
For the piece depicting a family gathering of tigers, Geleyn drew inspiration from traditional Chinese folklore, illustration and sculpture.
Client Coca-Cola Agency Unlisted x Ogilvy Production Company Hornet, New York Yves Geleyn, director; Hana Shimizu, managing director; Kristin Labriola, head of creative development; Hanna Smith-Ide, producer; Madeline Metolius, production coordinator; Anita Chao, sr. editor; Cole Bannick, assistant editor; Stephanie Dere, storyboard artist; Benjamin Piouffe, environment design; Alejandro Diaz, character design; Tristan Menard, matte painting & design; Kaycee Nwakudo, Hannah Kim, jr. design support; Natalia Perez, CG lead; Angeline Rivera, CG generalist; Joseph Chen, jr. CG generalist; Constance Benson, models & texture; Alvin Bae, textures; Cecilia Puglesi, additonal models; Josh Planz, rigging; Cody Chen, Mohamed Sinbawy, Nicole Noel, compositors and lighting & rendering; Hee Jin Kim, Tom Shek, Meg Oswalt, animators (Toolbox: Maya, Arnold, Nuke, Zbrush, Photoshop) Music/Sound Ambrose Yu, original score/sound design & mixing.
As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.
This long-form version of the spot, a :60, is running on YouTube.
Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”
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