NFL quarterback Dak Prescott goes head-to-head with Teresa Giudice and an all-star team of Real Housewives in this DIRECTV spot, “The Wives’ House,” directed by Jake Szymanski and Payman Benz via production house Gifted Youth for TBWAChiatDay Los Angeles.
The aim of the campaign is to highlight DIRECTV’s superpower: bringing all the TV you love–whether it’s live sports, reality TV, or anything else–together in one place.
The offbeat football game’s offensive lineup in “The Wives’ House” features Dallas Cowboys QB Prescott and wide receiver CeeDee Lamb. On defense are some of the fiercest, most glamorous, most iconic Real Housewives from multiple franchises of the series–Giudice, Kyle Richards, and Kenya Moore.
The comedy spot reveals what happens when reality TV and live sports come together. In this over-the-top, mashed-up world, audiences get a front row seat for big hits, trick plays, high fashion and low blows–including Giudice’s first touchdown, and Prescott’s first table flip. How’s that for role reversal?
This is the third iteration of the “Get Your TV Together” advertising campaign since its launch in August 2021. The first version featured all-time tennis great Serena Williams as Wonder Woman, and the second included baseball legends Alex Rodriguez, David Ortiz, Ken Griffey Jr. and Randy Johnson in an entirely new role as GOATbusters.
“The Wives’ House” spot launches across linear TV with a longform asset running on digital and social. Cutdowns of the :30, as well as high impact digital placements, will complement the TV media.
Digital experience agency Critical Mass also partnered to bring the campaign to life across digital and social – from a Meta AR game to Snap filters and Reddit integrations.
In addition to TBWAChiatDay LA, an Omnicom integrated agency team including Critical Mass, Hearts & Science, KERN and fluent360, worked together to help bring the campaign to life.
