This summer, people around the world will connect through Facebook’s family of technologies to experience the Olympics and Paralympics together. Through this multi-film campaign from Droga5 NY titled “We Change the Game When We Find Each Other,” Facebook and its family of apps and technologies are showcasing the ways they help bring the spirit of the Olympics to people all around the world.
Skateboarding is debuting for the first time this year at the Olympic Games in Tokyo. To celebrate this, Facebook App’s new spot, “Longboard Family” directed by singer/songwriter FKA twigs via production company Object & Animal, takes viewers on a journey around the world while showcasing how the platform helps longboarders connect and build bonds while improving one another’s skate skills.
Dancing is a universal language that people from all over the world can understand and connect to one another through. Longboard dancing specifically is a newer technique that is taking the globe by storm.
In her latest directorial project, FKA twigs brings to life the beauty of longboarding and the ways Facebook Groups allows longboarders to connect with and lift one another with advice and encouragement on the app.
Our protagonists dance through the streets of Seoul, Barcelona and Los Angeles, and throughout the film we see them progress in style and connect with people around the world until they are joined by fellow skaters from all walks of life to create a beautiful piece of dancing art. Longboarders featured include Aboubakry Seck, Giu Alfeo, Ko Hyojoo, Lotfi Lamaali, Marina Correia, Gustav Sjogreen “Boop” and Brandon DesJarlais.
Felix Richter, co-chief creative officer, Droga5, said, “The Skateboarding debut at the Olympics this summer felt like the perfect moment to tell stories about how the sport has also evolved to become more inclusive and illustrate the role Facebook’s suite of apps have played–helping people find each other in sports and beyond–to build great things.”
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Credits
Client Facebook Agency Droga5 NY David Droga, creative chairman; Felix Richter, Tim Gordon, co-chief creative officers; Thom Glover, group creative director; Paul Meates, Tobias Carlson, Jonas Wittenmark, creative directors; Nico Baumann, sr. copywriter; Inna Kofman, sr. art director; Macaihah Broussard, Sarah Karabibergian, art directors; Nate Richards, Benjamin Hinamanu, copywriters; Rich Greco, executive design director; Daniel Pulito, design director; Kenisha Rullan, Adrian Koenigsberg, designers; Mike Hasinoff, executive producer, film. Benjy Greenberg, sr. producer; Sasha Pace, producer, film; Bianca Ocampo, Lauren Bautista, associate producers, film; Mike Ladman, sr. music supervisor; Sarah Tembeckjian, Brandy Ricker, music supervisors; Tasha Cronin, interactive production director; Ian Graetzer, sr. producer, interactive; Harry Roman-Torres, chief brand strategy officer; Diana Gonzalez, group strategy director; Emily Pfitzinger, strategy director; Britt Lynch, sr. strategist; Isaiah Brown, strategist. Production Company Object & Animal, Marina del Rey, Calif. FKA twigs, director; Stuart Winecoff, DP; Corey C. Waters, DP (Seoul); Myron Mance, camera operator; Morgan Clement, Emi Stewart, exec producers; Sine Moisen (L.A.), Alex Chamberlain (Barcelona & Seoul), line producers; Mike Tyus, Joy Isabella Brown, choreographers; Karolyn Pho, wardrobe stylist. Editorial Rock Paper Scissors Mikkel E.G. Nielsen, editor; Alex Liu, assistant editor; Eve Kornblum, exec producer; Lisa Barnable, producer. Research & Clearances Nickerson Research. Color Company 3 Joseph Bicknell, sr. colorist; Anna Kelman, producer. VFX MPC London Alex Lovejoy, creative director; Ryan Hancocks, sr. VFX producer; Ed Taylor, VFX supervisor; Justin Braun, Nick Slade, Paul Hunt, Zeki DorOndum, Amy Smith, Barry Chapman, Emma Tyler, Mithun Alex, VFX artists. Music Brent Faiyaz–”Dead Man Walking”; Robin Hannibal, strings arrangement. Title Design Sawdust Rob Gonzalez, Jonathan Quainton, designers. Sound Design & Mix Ballad, Copenhagen, Denmark Philip Nicolai Flindt, Adrian Aurelius, sound design & mix; Gregers Maersk Moeller, exec producer.
This long-form spot for RWJBarnabas Health--directed by The Hudson Dusters of Greenpoint Pictures for ad agency StrawberryFrog--takes us to New Jersey families in the places and moments that matter most during the holidays. As the largest healthcare provider in the state, RWJBarnabas Health aims to show up in the everyday spaces where people already gather.
Lensed in Nutley, Clifton and Montclair, the film for the “Jersey Spirit” holiday campaign uses a local cast of New Jerseyans to convey authenticity.
“With this campaign, we wanted to bottle up the spirit of New Jersey during the holidays--the humor, the hustle, the heart,” said Tyler DeAngelo, chief creative officer at StrawberryFrog. “Every story told, from ordering Taylor Ham at a diner to sitting around Nonna’s table for the seven fishes, is a celebration of the traditions that make this state so uniquely vibrant. RWJBarnabas Health plays a central role in helping our communities live those long, connected, meaningful lives. This campaign celebrates that spirit with warmth, nostalgia and just the right amount of Jersey attitude.”
In a joint statement The Hudson Dusters shared, “The holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbor, or at the diner down the block from you. We wanted it to be relatable and... Read More
