Daniel Warwick (whose main production house roost is Hungry Man) directed this spot via BigFish Film Produktion in Germany for agency Jung von Matt/Spree in which EURONICS, Europe’s largest electronics retailer, helps keep a couple together. The trouble starts when a woman comes home to discover her boyfriend playing video games nonstop while their flat is a total mess. She grabs the gaming console and throws it out the window. He jumps out after it to his presumed demise only to be caught by a huge throng of EURONICS staffers (the store chain has more than 50,000 employees in over 11,000 shops in 30-plus European countries).
The EURONICS folks then take this nerdy couch potato and with the aid of the newest electronic devices turn him into a charming beau, ultimately saving the day and his relationship with the lass.
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Credits
Client EURONICS Agency Jung von Matt/Spree Daniel Adolph, managing director strategy; Till Eckel, managing director creation; Johannes Hicks, Arndt Poguntke, creative direction; Stefan Sohlau, copywriter; Damon Aval, Konstantin Kopf, art director; Matthias van de Sand, head of TV. Production BigFish Film;Produktion Daniel Warwick, director; Ekkehart Pollack, DP. Editorial Marty Schenk, editor. Music Eclectic London Colin Smith, music. Sound Design Hesse Studios Stefan Hesse, sound designer.
In a world full of speed, overstimulation and tech that delivers everything yet makes us feel very little, the real provocation is choosing to slow down.
That tension sits at the heart of the electric vehicle category. EVs have long been marketed as cutting-edge technological advancements, attracting early adopters eager to embrace the category. However, once they got behind the driving wheel, many discovered an experience that fell short of luxury: sterile, soulless, and overly simplistic.
For the launch of the 2026 Lexus RZ, Lexus and longtime agency partners Team One introduce a new creative chapter of “The Standard of Amazing” through a lens called “Electricity at Its Finest,” reframing electricity not as utility, but as a work of art.
With this hero film of the campaign, “Miles and Miles,” Lexus intentionally breaks from the frenetic pace of traditional automotive advertising. Instead of spectacle, it offers stillness. A single, quiet moment unfolds where a man savors two rarefied, electric objects: a plugged-in RZ and an impossibly modern turntable playing the timeless sounds of Miles Davis’ “Blue in Green.” Directed by Frédéric Planchon of Anonymous Content, the film is audacious in its simplicity and serves as an example of how electricity can create a seductively beautiful experience--less “iPad on wheels,” more emotional sanctuary.
“The new luxury are spaces and moments drenched in serenity. Engineered escapes from the rage-based attention economy. The RZ is designed to be part of that. A crafted counterweight to the outside world,” said Mark Koelfgen, executive creative director at Team One. “This film is about dwelling in the perfect moment. Timeless classics like Miles Davis in equilibrium with... Read More
