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    Top Spot of the Week: FF LA Sets Fire To Spark Climate Change Awareness For Greta Thunberg’s Fridays For Future

    By SHOOTUpdated:No Comments2431 Views

    This spot from Los Angeles-based creative agency FF (founded by Fred & Farid) portrays a family in their morning routine acting as if everything were normal, despite fires burning all around their house. The campaign is inspired by the famous quote from Greta Thunberg, teen environmental activist and the founder of climate organization Fridays For Future. During her speech at the 2019 World Economic Forum in Davos, she said : “I want you to act as if our house is on fire. Because it is.” At the same event the following year Thunberg repeated her plea: “Our house is still on fire and your inaction is fueling the flames by the hour.”

    Joe Hobbs, organizer at Fridays For Future US, explained: “We believe it’s time people realize that climate change isn’t going to happen, but that it’s already happening. You may have become accustomed to it, but it’s a serious problem we face on a daily basis. Unfortunately, we’ve moved past the time where it’s enough just to be worried. We need an immediate collective action. We hope that by watching this video people will realize they need to take action now, instead of putting it off until later”.

    The “Our House Is On Fire” spot, released on Earth Day (4/22), will also open an important digital event for Fridays For Future on April 24. The organization will launch an unprecedented 24-hour climate change livestream, featuring countries from all around the world.

    In a joint statement, Fred & Farid, FF’s founders, shared, “We are proud to work with Fridays For Future again on this project. This young and highly inspiring organization founded by visionary activist Greta Thunberg is making a huge impact and our agency is honored to help in any way that we can.”

    For the film, FF partnered with director Andrew Bruntel of production company Ways & Means, as well as editorial house Exile, Method Studios for visual effects and Company 3 for color grading.

    This film marks the second collaboration between FF and Fridays For Future. In 2019, they worked together to develop a local tourism campaign called “Local Warming,” revisiting vintage tourism posters from across the world, revealing what they would look like through the lens of today’s climate change reality.

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    Credits

    Client Fridays For Future Agency FF Los Angeles Fred & Farid, chief creative officers; Radouane Guissi, copywriter, art director; Chelsea Steiger, art director; Jules Chaffiotte, agency supervisor; Amanda Van Caneghem, producer. Production Company Ways & Means, Los Angeles Andrew Bruntel, director; Lana Kim, Jett Steiger, exec producers; Shawn Loh, producer; Hayley Simpson, casting director; Robert Fox, production designer; Laura Francis, wardrobe stylist; Mira Cho, hair & makeup. Editorial Exile Edit Kyle Brown, editor. Audio Colin Alexander, sound design/mix. VFX Method Studios, Santa Monica, Calif. Ben Walsh, VFX executive creative director; Matt Welch, lead Flame artist; Scott Boyajan, VFX exec producer; Pip Malone, VFX sr. producer. (Toolbox: Flame, Photoshop). Color Company 3

    Media Type:Commerical: PSA
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:Andrew BruntelFFFred & FaridMethod StudiosWays & Means



    Top Spot of the Week: BBDO, Director Anthony Frattolillo Get “Packing” For The American Red Cross

    Thursday, November 6, 2025

    Once again, this holiday season, BBDO New York and the American Red Cross have launched a campaign underscoring the urgent needs of families disrupted by disasters--something that occurs every eight minutes across the country, over 7,000 times during the
    holidays alone.

    Running on TV and online through December, the campaign include this PSA titled “Packing,” directed by Anthony Frattolillo via One Free Play. The spot begins with a family that appears to be preparing for a trip. But the mood shifts dramatically when it is revealed the reason they are really packing is an imminent wildfire, and that they are evacuating to a Red Cross shelter. The spot ends with a call to action: “They’re relying on us. We’re relying on you. Please donate.”

    BBDO associate creative director Nicole Dombey shared, “I experienced an evacuation as a child, and I’ll never forget the quiet confusion of that moment. As a team, we wanted to capture that mix of innocence and uncertainty families feel in those moments.”
    Director Frattolillo stated, “I’ve packed that same car three times, sat in that same traffic jam, worrying about my safety and the safety of my family, thinking we might not see home again. So when we made this film, I wanted people to feel what that moment is really like, the fear, the uncertainty, and the hope that someone will be there when you need them most.”

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