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    Home » Top Spot of the Week: Film Lays Foundation For Building Of A Ronald McDonald House On Gaming Platform Roblox

    Top Spot of the Week: Film Lays Foundation For Building Of A Ronald McDonald House On Gaming Platform Roblox

    By SHOOTWednesday, January 4, 2023Updated:Tuesday, May 14, 2024No Comments2954 Views
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    Approximately 4,000 families with seriously ill children stay at one of Sweden’s five Ronald McDonald Houses each year. The houses provide the families with a homelike environment while the children have close access to the care that they need. Studies show that staying at a Ronald McDonald House, and having family nearby during treatment, has a positive impact on the children’s recovery.

    In some cases, the children need specialist care in hospitals that are far away from their actual homes, which makes it difficult for the children to keep in touch with their friends. Connecting with friends could also have a positive impact on the children’s well-being. To facilitate this, NORD DDB and McDonald’s Sweden have joined forces with the British game design company Karta to build a new Ronald McDonald House for the Ronald McDonald House Charities on the online gaming platform Roblox. The digital house enables the children to keep in touch with their friends at home but also meet new ones as the game connects all the Ronald McDonald Houses in Sweden.

    The children being cared for were encouraged to dream freely when they helped design the new house on Roblox, and it was only their own imagination that could pose limits to what the house would look like. Several of the children wanted a pool, meanwhile others wished they could go tobogganing. As a result, there are always four seasons going on at the same time inside the game. The digital house will only be available to children who have stayed in a Ronald McDonald House in Sweden, but the children can then extend invitations to their own friends.

    The idea was developed by NORD DDB and the house on Roblox was created together with Karta. The campaign will be communicated via film, print, DOOH, radio and social media.

    “I am so happy that we at Karta have been able to take part in this fantastic journey. It has been so much fun to experience the children’s creative thoughts and to realize their ideas and dreams. This project is very special to me as my second son was born with a heart defect and we spent a large part of his first time at the Ronald McDonald House in London. For me, the stay there was extremely important, I received great support from other parents and from the staff,” said Tony Barnes, COO and co-founder at Karta.

    This film–directed Farzad Farzaneh of production company Giants & Toys–explores the making of the Ronald McDonald House on Roblox.

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    Credits

    Client McDonald’s Sweden, Ronald McDonald House Charities in Sweden Agency NORD DDB Game Design Karta Production Company Giants & Toys Farzad Farzaneh, director. Media Agency OMD

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:Farzad FarzanehKartaNORD DDBRoblox



    Top Spot of the Week: Director Daniel Warwick’s Short Film “Ritornerai” Is Like A Painting That’s Subject To Interpretation

    Thursday, August 13, 2026

    Daniel Warwick directed and teamed with producer Jakob Rühle to conceive of and develop this short film titled Ritornerai (Italian for “you will return”).

    “Three days before an actual commercial shoot, my producer [Rühle] and I realized that we had a camera, a location, an actor, a pair of Lederhosen and a few beers to brainstorm,” Warwick said. “Suddenly my producer yelled ‘Objectophelia’ and the idea was born.”

    Known for his big and bonkers, epic visual storytelling, Warwick’s Ritornerai--albeit more meditative than some of his other work--does not disappoint. It is a wholly original and offbeat story with an exquisite scenic backdrop that leaves plenty of room for interpretation.

    Filmed in the Italian Dolomites, Ritornerai features a man in Lederhosen who appears from behind a bush and enters a Grand Hotel where he begins to touch the beautiful haptics and textures of the whole place. Seemingly overtaken by objectophelia, we observe him enjoying the sensory experience deeply and emotionally. He enters the big ballroom and sits by the piano where he utters the film’s only line, “Ritornerai.” He approaches a giant painting of a landscape and eventually we discover that he is actually in the painting.

    “Ritornerai has inspired many different interpretations,” said Warwick. “People let their minds wander a bit. Love it or hate it, I really like that it doesn’t want anything from you. For that reason, maybe it’s a little more artful because people can take away whatever they want.”

    The production company on Ritornerai was Zauberberg Productions. Director Warwick is handled by production house O Positive for commercial representation in North... Read More

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