Solarbox, a French photovoltaic panel provider, joins forces with creative agency FRED & FARID Los Angeles to launch the “Put the Sun to work” TV campaign.
The notorious French King Louis XIV liked to be referred to as the Sun King. Every French person learns this in school and is familiar with that fact. In the “Put the sun to work” campaign, the agency used the image of the Sun King generating electricity by pedaling a dynamo bike. This serves as a metaphor for the sun producing electricity for the entire family through solar panels on the roof.
The campaign’s package of four TV commercials, including this one entitled “Vacuum, was conceived by FRED & FARID L.A. and cinematically brought to life by director Rémy Cayuela and production house Mozoo. “Vacuum” centers on a father’s routine task of vacuuming the family living space. He summons the Sun King who is accompanied by his royal entourage as he mounts the power-generating bike and pedals away, enabling the solar-powered vacuuming to begin.
In the other spots, King Louis XIV facilitates a teenager being able to listen to music, a woman’s afternoon of lawn mowing, and a man’s morning shave. The narrative underscores a simple truth: The sun, erstwhile emblem of a mighty king, is today’s sustainable power source for the masses.
