General Motors released its Super Bowl ad starring Will Ferrell who discovers Norway far outpaces the United States in electric vehicle adoption. In the commercial, “No Way, Norway,” Kenan Thompson and Awkwafina join Ferrell on his action-packed journey to give Norwegians a piece of his mind. A 60-second version of the ad will air during the first quarter.
“No Way, Norway” is an extension of GM’s “Everybody In” campaign, which launched in January 2021 to excite a new generation of vehicle buyers and accelerate EV adoption while showcasing the company’s Ultium battery platform. The spot features upcoming Ultium-powered electric vehicles, including the Cadillac LYRIQ luxury SUV and the GMC HUMMER EV supertruck.
Jake Szymanski of Gifted Youth, LLC directed “No Way, Norway” for McCann Detroit/McCann Worldgroup.
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Credits
Client General Motors (GM) Agency McCann Detroit/McCann Worldgroup Brad Emmett, Chuck Meehan, chief creative officers; Michael Raso, creative director/art director; James Lemaitre, creative director/writer; Rob Legato, group creative director/art director; Michelle Musallam, associate creative director/art director; Nick Marine, associate creative director/copywriter; Grant Theron, GM global business lead and CEO, Commonwealth; Anne Feighan, chief strategy officer; Jeff Beverly, EVP, global director of content; Adam Van Dyke, sr. producer. Production Gifted Youth, LLC Jake Szymanski, director; Nick Jasenovec, director, 2nd unit; Josh Morse, exec producer; Casey Wooden, head of production; Stephan Mohammed, producer; Kramer Morgenthau, DP. Editorial Rock Paper Scissors Adam Pertofsky, Zoe Mougin, editors; Shade Shariatzaheh, exec producer; Janae Abraham, producer. VFX/Finishing Framestore Dan Roberts, exec producer; Katie Buckley, producer; Alex Thomas, creative director. Audio Mix & Sound Design Lime Rohan Young, sound designer and mixer; Jeremy Nichols, audio assistant; Susie Boyajan, exec producer. Color Company 3 Stefan Sonnenfeld, colorist; Blake Rice, color producer. Music JSM Joel Simon, CEO/CCO, co-composer; Rebecca Riter, co-composer; Jeff Fiorello, VP/exec producer; Norm Felker, Andrew Manning, Sharon Cha, producers.
Once again, this holiday season, BBDO New York and the American Red Cross have launched a campaign underscoring the urgent needs of families disrupted by disasters--something that occurs every eight minutes across the country, over 7,000 times during the
holidays alone.
Running on TV and online through December, the campaign include this PSA titled “Packing,” directed by Anthony Frattolillo via One Free Play. The spot begins with a family that appears to be preparing for a trip. But the mood shifts dramatically when it is revealed the reason they are really packing is an imminent wildfire, and that they are evacuating to a Red Cross shelter. The spot ends with a call to action: “They’re relying on us. We’re relying on you. Please donate.”
BBDO associate creative director Nicole Dombey shared, “I experienced an evacuation as a child, and I’ll never forget the quiet confusion of that moment. As a team, we wanted to capture that mix of innocence and uncertainty families feel in those moments.”
Director Frattolillo stated, “I’ve packed that same car three times, sat in that same traffic jam, worrying about my safety and the safety of my family, thinking we might not see home again. So when we made this film, I wanted people to feel what that moment is really like, the fear, the uncertainty, and the hope that someone will be there when you need them most.”
