The next generation Xfinity 10G Network is here. And who better to kick its tires and dream of all that it will help us accomplish than the next generation itself: kids.
That’s the premise of Xfinity and Goodby Silverstein and Partners’ new launch anthem touting the Xfinity 10G Network. Directed by Lance Acord of Park Pictures and featuring music by Mark Mothersbaugh, “Bring Your Kid To Work Day” imagines a day at Xfinity headquarters where the children of employees playfully encourage the adults to push the network to its limits.
“How about the best network ever–can someone invent that?” asks one kid.
“‘Cause we don’t have time for lag or buffering,” says another.
“I mean, who doesn’t want Internet that can help A.I. do your homework even faster?” provokes another.
Little do these kids know, the adults have got this more than covered. In fact, the Xfinity 10G Network can do more than we even know possible, and it’s only getting better.
“It was hilarious inventing specific characters for each of these kids,” said director Acord. “Having a great script written by the creative team at GS&P, we could then play around with different performance ideas, and, even more surprising than the fact that the adult actors ran with the concept, the kids we cast really ran with it.”
Credits
Client Comcast/Xfinity Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; Jim Elliott, executive creative director; Jon Wolanske, Jon Wyville, creative directors; Anthony DiMichele, Sean Smith, associate creative directors; Ryan Self, design director; Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communication strategy; Kelly Evans-Pfeifer, deputy director of brand strategy; Adam Arola, group strategy director; Nick Reggars, group content strategy director; Jim Haight, director of production; James Horner, executive producer; Kateri McLucas, sr. producer; Senait Hailemariam, associate producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, founding partner/exec producer; Scott Howard, exec producer; Caroline Kousidonis, line producer; Philip Messina, production designer. Editorial Exile Edit Matt Murphy, editor; Lee Bacak, assistant editor; CL Kumpata, managing partner; Jennifer Locke, exec producer; Chris Meadows, post producer. Sound Lime Studios Rohan Young, sound designer/audio engineer; Jeremy Nichols, assistant mixer; Susie Boyajan, exec producer; Cassie Underwood, producer. Music Mutato Muzika Mark Mothersbaugh, composer. Music Supervision Songs for Film & TV David Fisher VFX Pariah Pat Murphy, VFX supervisor; Michael Steinmann, head of production; Mark Tobin, managing director/EP; Gladys Bernadac, Jenny Bright, VFX producer; Russell Fell, Flame artist; Mike Wynd, CG supervisor; Pete Jensen, Mitchell Jaeger, Elizabeth Hammer, CG artists; Jonathan Ficcadenti, After Effects artist. Color Trafik Mark Gethin, colorist; Nate Seymour, color assistant; Greer Bratschie, color producer; Meghan Lang Bice, exec producer.
McDonald’s and Leo Burnett are teaming up with a famed British rapper and singer-songwriter to launch a promotion that invites fans across the U.K. and Republic of Ireland to “Order like Stormzy.” The talent partnership between Stormzy, aka Big Mike, and McDonald’s, led and managed by Red Consultancy, involves the reveal and launch of his signature combination: 9 McNuggets, an order of fries, Sprite, Oreo McFlurry and BBQ sauce. The campaign aims to celebrate the universal truth that everyone has their go-to McDonald’s order--even the biggest stars can’t resist.
At the heart of the campaign is this long-form film, directed by Paul Hunter of PRETTYBIRD. The film opens with Stormzy strolling into a McDonald’s, where he casually orders his meal. As the scene unfolds, customers across the U.K.--from families in the drive-thru to hairdressers, knitters, and students--are inspired to order The Stormzy Meal. But there’s a playful twist: as they order, Stormzy’s deep and unmistakable South London accent echoes from their mouths as they, quite literally, “Order like Stormzy.” The film also features a cameo appearance from national treasure Alison Steadman, who reveals The Stormzy Meal as her “favorite meal too,” as well as a roster of emerging British content creators, championed by Stormzy.
Alongside this, high-impact OOH is rolling out nationwide, celebrating Stormzy’s order. The creative will feature candid images of Stormzy eating his meal at a McDonald’s restaurant, shot in full-bleed, black and white photography. Added to this, DOOH will showcase a new visual identity crafted especially for The Stormzy Meal. The visual identity expands to a range of limited-edition merchandise—including branded tumblers, pin badges, and... Read More
