For the second year, Havas New York has partnered with the Brooklyn Film Festival to call on filmmakers to showcase their art. This year the campaign eloquently makes the case that artificial intelligence can’t replace filmmakers.
Yes, AI can write, create images, edit and animate–raising concerns among human creators. But this “Stories About Life by Those Who Have Lived It” campaign shows that the human experience cannot be replicated artificially. And that’s at the heart of two films for the Brooklyn fest, including this one titled “Gil’s Grills,” in which a woman grapples with a mouthful that she can’t control–so she has to grin and bear it.
Nicolas Gordon directed via production house Kin Films, demonstrating that humanity is what sets filmmakers apart from AI.
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Credits
Client Brooklyn Film Festival Marco Ursino, executive director; Susan Mackell, director of development; Galen Bremer, production manager. Agency Havas New York Dan Lucey, chief creative officer; Adam Lock, creative director; Sebastien Thomas, Nick Lindo, associate creative directors; Liberty Leben, sr. designer; Melissa T Gifrere, head of production; B Collins, sr. producer. Production Kin Films Nicolas Gordon, director; Dustin Highland, producer; Ben Thorn, production manager; Lizzy Walker, 1st AD; JD Butler, DP; Lisa Garcia, production designer; Brian Marquez, art director; Krisse Torgesson, stylist. Editorial Final Cut Antonio Gomez-Pan, editor; Rebecca Mitchell, head of production; Suzy Ramirez, exec producer; Kelly Budish, producer; Julio Samaniego, assistant editor. Telecine The Mill Logan Highlen, colorist; Baptiste Carrara, Erwini Pasia, color assist; Brandee Probasco, head of production; Krista Staudt, exec producer; Jackson Winkler, producer. Sound Machine Sound Matgej Oreskovic, exec producer; Andi Lewis, sr. producer; James Cobbold, Alex Bingham, sound design & mix; Chas Langston, Michelle Covio, assistant engineers. Conform Significant Others Justin Burkman, managing director; Alyssa St. Vincent, exec producer; Gwynne Evans Reid, head of production; Dirk Greene, ECD; Phil Apostol, lead Flame artist; Phil Brooks, GFX artist; Kogan Li, VFX assistant; Kyla Amols, producer; Hoa Vu, production coordinator. Music Duotone Jordan Lieb, Brad Fischer, composers; Ross Hopman, exec producer; Gio Lobato, sr. producer; Peter Nashel, creative director. Cast Ellie Suh; Thomas Lennon, narrator.
Rupert Sanders of MJZ directed this Ford Motor Company :30 titled “Proving Ground” from Wieden+Kennedy (W+K) New York. Lensed by DP Roman Vasyanov, ASC, RGC, the spot cuts through the high-octane blur of typical racing footage with “moving portraits” inspired by the paintings of Caravaggio. Using dramatic lighting and radical naturalism, the sport of F1 auto racing is slowed down to show the deliberate, gritty choreography of engineers and drivers fighting for fractions of a second.
The spot is part of an extreme racing campaign that marks the return of Ford to F1 and includes a “micro-docuseries” of spots which debuted on Apple TV this past weekend, tapping into Apple’s sequential viewing capabilities, running across the three days of the Australian Grand Prix. (Ford is the official F1 sponsor on Apple TV.) Instead of interrupting the coverage, the “micro-docuseries”--directed by Behemoth (the W+K New York creative duo of Zak DeLange and Andrew Congleton)--tells stories during what would normally be ad breaks. The series of :15s star real Ford Racing engineers as parallels are drawn between extreme racing and how that engineering innovation makes it mark on Ford vehicles for consumers.
Also slated to debut during college basketball’s March Madness is Ford’s “The Off Road to Greatness,” a film--directed by Sam Pilling via production company Magna--which takes a relentless, unforgiving approach to capturing the spirit of off-road dirt racing, focusing on the visceral physical toll the terrain takes on both machine and driver.
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