For the second year, Havas New York has partnered with the Brooklyn Film Festival to call on filmmakers to showcase their art. This year the campaign eloquently makes the case that artificial intelligence can’t replace filmmakers.
Yes, AI can write, create images, edit and animate–raising concerns among human creators. But this “Stories About Life by Those Who Have Lived It” campaign shows that the human experience cannot be replicated artificially. And that’s at the heart of two films for the Brooklyn fest, including this one titled “Gil’s Grills,” in which a woman grapples with a mouthful that she can’t control–so she has to grin and bear it.
Nicolas Gordon directed via production house Kin Films, demonstrating that humanity is what sets filmmakers apart from AI.
Credits
Client Brooklyn Film Festival Marco Ursino, executive director; Susan Mackell, director of development; Galen Bremer, production manager. Agency Havas New York Dan Lucey, chief creative officer; Adam Lock, creative director; Sebastien Thomas, Nick Lindo, associate creative directors; Liberty Leben, sr. designer; Melissa T Gifrere, head of production; B Collins, sr. producer. Production Kin Films Nicolas Gordon, director; Dustin Highland, producer; Ben Thorn, production manager; Lizzy Walker, 1st AD; JD Butler, DP; Lisa Garcia, production designer; Brian Marquez, art director; Krisse Torgesson, stylist. Editorial Final Cut Antonio Gomez-Pan, editor; Rebecca Mitchell, head of production; Suzy Ramirez, exec producer; Kelly Budish, producer; Julio Samaniego, assistant editor. Telecine The Mill Logan Highlen, colorist; Baptiste Carrara, Erwini Pasia, color assist; Brandee Probasco, head of production; Krista Staudt, exec producer; Jackson Winkler, producer. Sound Machine Sound Matgej Oreskovic, exec producer; Andi Lewis, sr. producer; James Cobbold, Alex Bingham, sound design & mix; Chas Langston, Michelle Covio, assistant engineers. Conform Significant Others Justin Burkman, managing director; Alyssa St. Vincent, exec producer; Gwynne Evans Reid, head of production; Dirk Greene, ECD; Phil Apostol, lead Flame artist; Phil Brooks, GFX artist; Kogan Li, VFX assistant; Kyla Amols, producer; Hoa Vu, production coordinator. Music Duotone Jordan Lieb, Brad Fischer, composers; Ross Hopman, exec producer; Gio Lobato, sr. producer; Peter Nashel, creative director. Cast Ellie Suh; Thomas Lennon, narrator.
Creative agency ROSA PARIS has conceived of this bank ad that doesn’t look like a bank ad for Banque Populaire. The financial institution supports the creation of 200 new businesses every day across France--and that is reflected visually in this commercial with a mesmerizing metaphor of blooming flowers to symbolize the widespread impact of entrepreneurship and local growth.
This ode to flower power was directed by Thomas Calley and produced by Frenzy Paris. Calley’s 2023 film Le Règne Animal (The Animal Kingdom) won five Cesar Awards, underscoring that he’s a custom fit to bring this cinematic-style brand film to life.
“In our rapidly-evolving society, success is no longer just a personal achievement. It has become more collective, more local, and more sustainable. It’s no longer just about numbers or titles; it’s a human adventure that impacts those around us. This film is an anthem to entrepreneurship and a symbolic demonstration of the power an entrepreneur holds: the ability to improve the world around them,” said Jean-Patrick Chiquiar, co-founder, ROSA PARIS.