Production company Doomsday Entertainment and director Hiro Murai unveiled this music video for Childish Gambino’s hit track “Little Foot Big Foot” featuring Young Nudy. The 6:33-minute music video starring “Abbott Elementary” creator and star Quinta Brunson captures Donald Glover, aka Childish Gambino, as he effortlessly dances his way through a speakeasy bar until an unexpected guest arrives, transporting viewers to a bygone era with its nostalgic black-and-white aesthetics.
Murai turned out groundbreaking work on Childish Gambino’s “This Is America,” which earned Best Music Video distinction at the 2019 Grammy Awards. He channels his zeitgeist-setting style into spots for brands such as Beats by Dre, Nike, Expedia, and music videos for artists like Earl Sweatshirt, Chet Faker, and FKA twigs. Most recently Murai served as executive producer on FX’s The Bear, now in its third season.
Credits
Client RCA Records, a division of Sony Music Entertainment Production Doomsday Entertainment Hiro Murai, director; Danielle Hinde, Jason Cole, exec producers/producers; Roland Berry, production supervisor; Daniel Brink, production coordinator; Larkin Seiple, DP; Shay Latukolan, choreographer; Lars Bohte, choreography assistant; Gavin Macleod, 1st AD; Page Buckner, production designer; Tamar Barnoon, set decorator; Mary Zophres, costume designer; Michele Lewis, lead makeup; Andrea Mona Bowman, lead hairstylist; Ryan Sturz, stunt coordinator. Editorial Parallax Luke Lynch, editor; Victor Dos Santos, assistant editor; Graham Zeller, exec producer; Eliza Moley, post producer. Sound Design Formosa Trevor Gates, sound designer. VFX, Monumental and Square VFX Laila Hamdaoui, head of postproduction; Elisa Johanna Kand, post producer; Mathieu Jussreandot, Colin Journee, VFX creative directors; Julie Delepine, VFX production manager; Ben Kadie, on-set VFX supervisor; Victor Dufayard, Laurent Basset, CG generalists; Richard Gomard, matte painting; Thomas Jouenne, Adrien “Palmito” Renay, Isabelle Tchoungang, compositing. Roto Sancio VFX Color Grade Alex Bickel, colorist.
Peter Thwaites of The Corner Shop directed this film for healthcare company Abbott that shows what it’s really like to live with diabetes--including the constant judgment, shame and guilt.
The film is the cornerstone of Abbott’s new global initiative called “Above The Bias” out of agency VML Chicago, which is driving awareness about the health impact common misconceptions and bias about diabetes can have on people living with the condition.
Thwaites said, “What initially drew me to this project was the chance to create a visual metaphor for the weight of other people’s opinions--something we all carry, whether we realize it or not. The suit we built to physically weigh down our actor became more than just a prop; it shaped his performance, making the emotional burden feel tangible. Tonally, I wanted to ensure the message felt earned without becoming overly sentimental, allowing the actor to start from a grounded place and gradually reveal the impact of that weight.”
Healthcare company Abbott--known for its medical technology, nutritional products and pharmaceuticals--surveyed more than 2,600 people living with diabetes across eight countries, including the U.S., to help inform the campaign and bring to life the realities of living with the condition. Research found that nearly 70% believe there is stigma associated with their condition; almost 25% have avoided sharing their diagnosis with family or friends out of embarrassment or concern; and 40% have skipped or missed a doctor’s appointment due to shame or stigma.