The dynamic power of social media to generate attention is exemplified in this Squarespace short film featuring Sesame Street’s Oscar the Grouch who is content to lay around in his garbage can surrounded by trash. But one person’s trash is another’s treasure as an admirer is taken by Oscar’s environment, seeing it as a work of art which she posts online, striking a responsive chord with the world at large.
Suddenly Oscar via his Squarespace website is a famous, revered artist–much to his chagrin; until he realizes that he’s more miserable than ever as a result, which he comes to like.
Jim Jenkins of O Positve directed this short titled “A Cautionary Tale” for Squarespace’s in-house agency. Q Department handled music and sound design, with audio post from Digital Arts.
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Credits
Client Squarespace Agency In-House Creative, Squarespace David Lee, chief creative officer; Ben Hughes, director of brand creative; Leilanni Todd, Tim Scales, creative/sr. art directors; Matt McCarron, creative/sr. copywriter; Sandra Nam, director of creative production; Amy Kommatas, head of production/brand; Jen McKenzie, creative producer. Production O Positive Jim Jenkins, director; Stuart Dryburgh, DP; Julian LaVerdiere, production designer; Marc Grill, executive producer/line producer. Editorial Arcade Geoff Hounsell, editor; Jeff Lopus, assistant editor; Sila Soyer, exec producer; Andrew Cravotta, producer. Finishing/VFX Method Studios Doug Luka, VFX supervisor; Steve Morris, lead VFX artist; Graham Dunglinson, exec producer; Irka Seng, producer. Color Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer. Music/Sound Design Q Department, New York Audio Post Digital Arts, New York Josh Heilbronner, mixer.
The Most Interesting Man in the World has rediscovered his most interesting self--and as a result, the beloved Dos Equis spokesman and his tongue-in-cheek sense of humor have returned as LePub NY rolls out a campaign which includes this hero spot set to debut on the College Football Championship Game on Monday, January 19.
Actually the Most Interesting Man is back due to popular demand. The star of the “Stay Thirsty” campaign which became a cultural phenomenon rode off into the sunset in 2016. Now, 10 years later he’s back--as explained by Alison Payne, chief marketing officer, Heineken USA. “We knew the public thirst was massive: Our research found that 83% of people exposed to the original campaign wanted to see it return, and the old ads drove an incredible 97th percentile brand recall in recent testing,” said Payne. “While this campaign has been off the air for nearly a decade, the love for The Most Interesting Man in the World never faded. That’s why we’re relaunching the ‘Stay Thirsty’ campaign to drive excitement among fans and inspire a new generation to be bold, be curious, and stay thirsty for new adventures because an interesting life is full of stories, ones that you will want to tell your friends about over a beer--preferably Dos Equis of course.”
Ivan Zacharias of production house SMUGGLER directed the spot, which opens up opportunities across varied marketing fronts, some of which were explored in a teaser campaign in which our protagonist is the Least Most Interesting Man before his memory is jogged--by a bottle of Dos Equis-- as to who he really is. Among the teaser premises is one in which our hero is mired in the mundane, picking plain yogurt as his favorite. Jim Curtis, chief creative officer at LePub New York, said,... Read More
