In this offbeat comedy spot for Volkswagen out of NY agency Johannes Leonardo, we are introduced to a pedestrian who behaves as if he’s the center of the universe–while also oblivious to the universe around him. With one inconsiderate act after another, he makes his way from his apartment, out onto the sidewalk and ultimately jaywalks in the path of an oncoming VW Atlas with a family on board.
The Atlas automatically stops, avoiding hitting the jaywalker. A voiceover notes that VW products are made to keep everyone safe–even “those guys” in reference to the ungrateful, unaware, uncaring pedestrian.
“Those Guys” was directed by Bjorn Ruhmann via production house SMUGGLER.
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Credits
Client Volkswagen Group of America Agency Johannes Leonardo, New York Jan Jacobs, Leo Premutico, co-founders and creative chairmen; Julia Neumann, chief creative officer; Jonathan Santana, group creative director; Julian Cohen, sr. copywriter; Mikayla Lapierre, sr. art director; Charles Watlington, design director; Maria Perez, head of production; Rebecca O’Neill, group executive producer; Kelly Treadway, sr. producer; Steve Zaroff, chief strategy officer; Mary Bakarich, group strategy director; Kat Logan, strategy director. Production Company SMUGGLER Bjorn Ruhmann, director; Patrick Milling-Smith, Brian Carmody, Allison Kunzman, exec producers; Alexandra Lisee, producer; Danielle Billman, production supervisor; Jess Hall, DP; Kate Bunch, production designer. Editorial Gattie & Lopez Chuck Willis, founder/editor; Sue Willis, founder/managing director; Anna Peitti, producer. Finish/VFX/Color Grade The Mill Mark Gethin, colorist; Kieran Hanrahan, VFX lead; Jimmy Bullard, creative director; Clairellen Wallen, sr. exec producer; Ed Rilli, sr. producer; Ramya Shankar, Jessica Amburgey, producers. Audio Post Sonic Union Steve Rosen, audio mixer/founder; Rob DiFondi, Kelly Oostman, audio mixers; Justine Cortale, managing director/studio manager. Licensed Music Premier Music Group Ian Herbert, music supervisor; Aaron Mercer, partner/EVP.
This short film narrated by Jon Stewart is the centerpiece of a campaign that tells “the story of the school for autism that changed the world,” using a fresh, irreverent tone that departs from traditional nonprofit communication and highlights The New England Center for Children’s (NECC) large-scale impact in autism education, clinical research, and staff development. The film debuted at NECC’s 50th Anniversary Gala last month and will extend across online video, social, and event channels. Distribution will include Meta and other channels to reach audiences in the U.S. and globally.
Colossus is the creative agency behind the campaign and the short which marks a pivotal time for NECC which celebrates its 50th year in operation and looks to enhance its impact and awareness worldwide. “One Powerful Place” steps through 50 years of work in treatment innovation, teacher training, legislative advocacy, vocational programming, and family-support services.
Colossus’ executive creative director Greg Almeida said, “The idea of One Powerful Place is based on a core truth. When you walk into NECC, you see the scale and commitment of every part of the organization. From the teachers to the nurses, cafeteria workers, administrators, everyone. The power of what they are doing is obvious and inspiring. To be able to tell this story and share it with the world is a privilege. And to have someone like Jon Stewart, who we all really respect and admire, lend his voice to this work is a testament to the school and its incredible mission.”
Stebs Schinnerer directed the “One Powerful Place” short via Stebs.co.
