An elderly, sharp-tongued, young-at-heart mother-in-law is the ultimate backseat driver, sitting in the optional third row of the BMW X5 SUV. A reference to the premium luxury interior sparks talk of “leather” which she said her late husband loved when she wore it. He was quite “dominant,” she continues, much to the chagrin of her son and daughter-in-law seated up front, with their young daughter listening all the while.
David Shane of O Positive directed “Leather,” part of a campaign from agency KBS highlighting optional third-row seating for "Back-Backseat Drivers."
Credits
Client BMW North America Agency KBS (kirshenbaum bond senecal + partners) Dan Kelleher, Jonathan Mackler, co-chief creative officers; Paul Renner, executive creative director; Jason Slack, Laurence Gega, creative directors; Evan Ortolani, art director; Nick Marchese, copywriter; Jenny Read, head of production; Melissa Tifrere, sr. producer; Timothy Wilson-Brown, associate direction, brand strategy. Production O Positive David Shane, director; Sebastian Pfaffenbichler, DP; Marc Grill, exec producer; Kate Sutherland, line producer. Editorial Mackenzie Cutler David Koza, editor; Sasha Hirchfield, exec producer; Esme Wright, producer. Post/VFX The Mill NY Jimmy Boland, Nathan Kane, Flame artists; Melanie Wickham, exec producer; Jeremy Moore, Alex Badr, producer. Sound Design Machine Head Stephen Dewey, sound designer. Post The Mill LA Adam Scott, colorist. Audio Post Sonic Union Mike Marinelli, mixer.
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
