Grammy-winning musician Lou Reed’s haunting 1972 hit “Perfect Day” and an animated, gritty New York cityscape set the scene for a beautiful love story in The Bridge, a bittersweet short from nonprofit PAWS NY spotlighting the mental health benefits of pets.
The four-minute film is inspired by a true story about a lonely New Yorker having suicidal thoughts and an abandoned dog experiencing parallel lives of rejection, until their paths repeatedly cross on the Brooklyn Bridge, and a quiet bond begins to grow. Inspired by a true story, the short was animated by Lightfarm Studios and written and produced by Cannes-Lions-winning Klick Health.
Gabbo Freire and Ramon Lima directed The Bridge Via Lightfarm.
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Credits
Client PAWS NY Agency Klick Health Rich Levy, chief creative officer; Bernardo Romero, maker; Amy Fortunato, Andrea Bistany, VPs, group creative directors (story by Levy, Romero, Fortunato and Bistany) Production Klick Health Laura Denham, executive creative producer; Jen Martin, VP, supervising creative producer; Tamika Knight, production. Animation Lightfarm Studios, executive production, animation, direction, postproduction. Gabbo Freire, Ramon Lima, directors; Arthur Baden, look & dev supervisor; Marceu Lobo, postproduction supervisor; Giselle Almeida, art direction; Beatrice Nunes, project production; Jhonatan Luiz, coordination; Rafael Vallaperde, Flavia Lizun Ferreira, exec producers; Gabriel Freire, Molusco, script; Ricardo Sasaki, storyboard artist; Daniel Silva, film editor, color grading; Maycon Lopes, character modeling; Victor Sant’Anna, props modeling; Pedro Bruno, Wesley Nereu, Joan de la Rosa, rigging; Guilhereme Garcia, layout supervisor; Diego Hay, Erin Silva, Wesley Nereu, William Santos, Joan de la Rosa, Santi Woo, animation layout; Marcelo Cabral, Victor Sant’Anna, Lucas Pereira, Fernando Matias, look dev artists; Vivi Rodrigues, animation supervisor; Alan Patrick Jr., Alessandra Louzane, Bruce Souza, Bruna Camporezi Lopes, Bruno Fabian, Camila Xavier Fazolin, Erin Silva, Gabriel Pretes, Guilherme Gazzoni, Gus Rodrigues, Gustavo Leite, Gustavo Figueiredo, Jhonatan Luiz, Jonatas Amorim, Rogerio Britto, Wesley Nereu, Wil Robson, Yumi Watari, Beatriz Buci, Wil Rhobson, animation artists; Marco Tulio Rodrigues, 2D animation supervisor; Bruno Araujo, Krystal Teodoro, Hayanne Santos, 2D animation; Caio Peral, Mayara Sampaio, Murilo Cavalcanti, concept artists; Brandon Ventura, Thiago Marques (aka Clint), Diogo Vieira, Daniel Silva, Jhonatan Luiz, Marco Tulio Rodrigues, postproduction; Pri Assuncao, motion designer. Music “Perfect Day”; Written by: Lou Reed; Published by: Oakfield Avenue Music LTDA. Music Production Company Jamute
This holiday season banking/financial services company Erste Group and ad agency Jung von Matt DONAU, Vienna, present “Carry the light,” a tender reimagining of a journey that shaped history, told through the eyes of the animal who carried it forward. Directed by Daniel&Szymon of Arts & Sciences, the film follows a humble donkey’s quiet path from burden to purpose, echoing a universal longing to be seen, valued, and believed in.
Echoing Erste Group’s ongoing #glaubandich (“believe in yourself”) brand platform, the story explores how small acts of kindness and faith can inspire transformation. As the donkey carries Mary and Joseph toward Bethlehem, his awakening becomes a metaphor. “Erste’s 2025 Christmas campaign reminds us that hope and gentleness often come from the smallest among us. It’s a story about compassion, determination, and the idea that each of us carries something meaningful to give. In a world like ours, it’s more important than ever to inspire people—to show respect, offer support, and encourage everyone to believe in their own strength,” says Nina Pentek, responsible for the production at Erste Group. “We also want to remind people that no matter how things may seem, they can always find a light within themselves—and that light can make all the difference!”
Mike Nagy, managing director and executive creative director at Jung von Matt DONAU, added, “This is a small story with a big heart. It was important for us to tell the #believeinyourself message in a festive, emotional context — while standing apart from typical seasonal advertising.”
Shot in the breathtaking Atlas Mountains of Morocco by cinematographer Barry Ackroyd, ASC (The Hurt Locker, Detroit, A House of Dynamite), the... Read More
