Directed and shot by Lance Acord of Park Pictures for ad agency Highdive, this spot titled “Earth Odyssey” marks the launch of the Jeep Wrangler 4xe, part of the drive to make Jeep the world’s greenest SUV brand by 2022. In honor of this mission and the electrification of Jeep’s most iconic vehicle, Highdive tapped the classical music recording “Also Sprach Zarathustra,” often associated with the film 2001: A Space Odyssey, to introduce Jeep’s newest addition.
In this spot, you’re taken on a quest with the Wrangler 4xe through many of Earth’s different terrains and climates. While the Jeep explores these landscapes, the camera cuts to animals singing the classic melody. The grand finale culminates with the iconic monolith, with the Jeep Wrangler 4xe plugged into it as a charging station. Curious mill about to inspect the vehicle, mimicking the monolith scene from the movie.
Chad Broude, Highdive co-founder and chief creative officer, said, “The iconic classical music recording frequently associated with 2001: A Space Odyssey, known officially as ‘Also Sprach Zarathustra’, is often used to introduce something big. Which is exactly what Jeep and Highdive had in mind for the creative heralding the new electrified Jeep Wrangler 4xe. The 4xe is a game-changer for the Jeep brand, and the spot celebrates that ‘earth friendly’ excitement in a super fun way.”
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Credits
Client Stellantis/Jeep Agency Highdive Chad Broude, Mark Gross, co-founders/chief creative officers; Nathan Monteith, group creative director; Jorge Pomareda, creative director/art director; Casey Stern, creative director/copywriter; Jen Passaniti, head of production, executive producer; Lindsay Vetter, sr. producer; Larry Pecorella, music producer. Production Park Pictures Lance Acord, director; Jackie Kelman Bisbee, Scott Howard, exec producers; Chelsea Schwiering, head of production; Caroline Kousidonis, exec producer/producer. Editorial Cutters Chicago Michael Lippert, editor; Christian Leontios, assistant editor; Heather Richardson, exec producer; Patrick Casey, head of production. Music, Talent & IP Supervision Creative License Music The City Of Prague Philharmonic Orchestra “Also Sprach Zarathustra” (Silva Screen Music America) Movie IP2001: A Space Odyssey (Warner Bros. Entertainment) VFX a52 Patrick Murphy, VFX supervisor; Matt Sousa, Adam Flynn, Stefan Gaillot, Richie White, Flame artists; John Valle, online editor; Armando Plata, producer; Stacy Kessler-Aungst, head of production; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio-Hall, managing director. Color a52 Color Daniel de Vue, colorist; Corey Martinez, Dylan Bursick, color assistants; Jenny Bright, color producer; Thatcher Peterson. Audio Another Country Tom Konn, exec producer, audio; Louise Rider, producer, audio; Peter Erazmus, sound design/mix; Erik Widmark, sound design; Josh Hunnicutt, audio assistant.
This long-form spot for RWJBarnabas Health--directed by The Hudson Dusters of Greenpoint Pictures for ad agency StrawberryFrog--takes us to New Jersey families in the places and moments that matter most during the holidays. As the largest healthcare provider in the state, RWJBarnabas Health aims to show up in the everyday spaces where people already gather.
Lensed in Nutley, Clifton and Montclair, the film for the “Jersey Spirit” holiday campaign uses a local cast of New Jerseyans to convey authenticity.
“With this campaign, we wanted to bottle up the spirit of New Jersey during the holidays--the humor, the hustle, the heart,” said Tyler DeAngelo, chief creative officer at StrawberryFrog. “Every story told, from ordering Taylor Ham at a diner to sitting around Nonna’s table for the seven fishes, is a celebration of the traditions that make this state so uniquely vibrant. RWJBarnabas Health plays a central role in helping our communities live those long, connected, meaningful lives. This campaign celebrates that spirit with warmth, nostalgia and just the right amount of Jersey attitude.”
In a joint statement The Hudson Dusters shared, “The holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbor, or at the diner down the block from you. We wanted it to be relatable and... Read More
