This spot is part of a campaign introducing the all-new 2018 Subaru Crosstrek SUV. Titled “Welcome to the Pack,” the ad features a young man who repeatedly tries to win the affection of his new girlfriend’s old dog. The couple and canine are on their first weekend road trip together. And after trying to bond with the pooch to no avail, the guy finally finds the way to the dog’s heart.
Lance Acord of Park Pictures directed and shot this charming piece for agency Carmichael Lynch.
Credits
Client Subaru of America Agency Carmichael Lynch Marty Senn, chief creative officer; Randy Hughes, executive creative director; Dean Buckhorn, writer/group creative director; Brad Harrison, art director/creative director; Joe Grundhoefer, head of integrated production; Brynn Hausmann, sr. executive content producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, Justin Pollock, exec producers; Anne Brobroff, head of production; Caroline Kousidonis, producer/exec producer. Postproduction Work Editorial Stewart Reeves, editor; Josh Sasson, assistant editor; Marlo Baird, exec producer; Brandee Probasco, producer. VFX/Online Volt Studios Steve Medin, online artist/editor; Amanda Tibbits, post producer. Telecine The Mill Fergus McCall, colorist. Audio Post/Sound Design SisterBoss Carl White, audio mixer/sound designer; Annie Sparrows, postproduction audio producer. Music “Alone” (Trampled by Turtles) performed by Trampled by Turtles. Erik Berry, David Carroll, Timothy Saxhaug, David Simonett, Ryan Young, writers. Music Supervisor Walker
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More