What does mom want her kids to do most this Mother’s Day?
She wants them to “do nothing”–which is your best way to stay safe during the pandemic.
And the preferred choice for doing nothing is to stay at home, plant yourself on the couch and watch TV–specifically the offerings on the Sling TV streaming service.
For this Sling commercial, The Martin Agency turned to real moms in quarantine across the country to spread a simple message–chill out and veg on TV, shelter in place to stay free of COVID-19. Moms insist. And you better listen to their rallying cry, “Do nothing for mom.”
Technically, you don’t even need to sign up with Sling TV to follow mom’s orders this year. With the streaming giant’s “Happy Hour Across America,” Sling is offering free access to its platform every night from 5pm to midnight.
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The limited access duration has come to an end. (Access was allowed until: 2020-05-08)
Credits
Client Sling TV Jay Roth, chief marketing officer; Alfredo Rodriguez, VP, Sling marketing; Mike Ribero, general manager, brand marketing; Dave Scheur, sr. brand manager; Helene Ruozzi, sr. brand marketing lead. Agency The Martin Agency Karen Costello, EVP, chief creative officer; Jerry Hoak, EVP, executive creative director; Sean Riley, SVP, creative director; Rushil Nadkarni, art director; Jacob Pankey, copywriter; Tasha Dean, SVP, head of integrated production; Brett Alexander, SVP, executive content producer; Arielle Blais, content producer; Chris Mumford, president; Leslie Evers, director of production. Editorial Super Joy Danny Reidy, editor; Gary McHatton, assistant editor; Brian Creech, head of production. Sound Rainmaker Bob Arno, sound engineer.
Wells Fargo has rolled out the new iteration of its partnership with Academy Award-winning actress and producer Reese Witherspoon, this time taking audiences to Paris, the City of Light.
Directed by Taika Waititi via production company Hungry Man and created in partnership with BBDO New York, this :30 captures Witherspoon discovering Paris through fresh eyes, thanks to the benefits of the Autograph Journey credit card. From exploring iconic landmarks to dining at charming local cafés, the spot celebrates the magic of experiencing a beloved destination in an entirely new way--an extension of the campaign’s core message about rediscovering travel.
This latest creative follows the London-based debut ad with Witherspoon that launched last fall and continues the campaign’s travel-led storytelling, using iconic global cities as backdrops to bring the credit card’s rewards to life.
Greg Ketchum, executive creative director, BBDO New York, said, “Reese represents something we all recognize--the way work can turn travel into a blur. You’re moving from one place to the next without really being in any of them. With the Autograph Journey Card, the idea is to shift that perspective. It gives her--and all of us--a reason to slow down, rediscover the moment, and experience a place like it’s the first time.”
