What does mom want her kids to do most this Mother’s Day?
She wants them to “do nothing”–which is your best way to stay safe during the pandemic.
And the preferred choice for doing nothing is to stay at home, plant yourself on the couch and watch TV–specifically the offerings on the Sling TV streaming service.
For this Sling commercial, The Martin Agency turned to real moms in quarantine across the country to spread a simple message–chill out and veg on TV, shelter in place to stay free of COVID-19. Moms insist. And you better listen to their rallying cry, “Do nothing for mom.”
Technically, you don’t even need to sign up with Sling TV to follow mom’s orders this year. With the streaming giant’s “Happy Hour Across America,” Sling is offering free access to its platform every night from 5pm to midnight.
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The limited access duration has come to an end. (Access was allowed until: 2020-05-08)
Credits
Client Sling TV Jay Roth, chief marketing officer; Alfredo Rodriguez, VP, Sling marketing; Mike Ribero, general manager, brand marketing; Dave Scheur, sr. brand manager; Helene Ruozzi, sr. brand marketing lead. Agency The Martin Agency Karen Costello, EVP, chief creative officer; Jerry Hoak, EVP, executive creative director; Sean Riley, SVP, creative director; Rushil Nadkarni, art director; Jacob Pankey, copywriter; Tasha Dean, SVP, head of integrated production; Brett Alexander, SVP, executive content producer; Arielle Blais, content producer; Chris Mumford, president; Leslie Evers, director of production. Editorial Super Joy Danny Reidy, editor; Gary McHatton, assistant editor; Brian Creech, head of production. Sound Rainmaker Bob Arno, sound engineer.
Isn’t it nice to know that some things are still real?
In a world increasingly crafting fakes, replicas, and perfectly rendered simulations, there are fewer and fewer places that still celebrate authenticity.
On a day dedicated to lighthearted hoaxes and twists of fate, it seemed a perfect time to release a film that explores what’s real, and not.
That tension sits at the center of “L’ultimo Uomo Reale” (“The Last Real Man”), a new film from Team One and director Sebastian Strasser, in partnership with the marketplace for authenticated luxury resale, The RealReal.
Conceived as a response to The RealReal’s 2024/25 “Ask Yourself What’s Real” campaign theme, the film pushes that question further, by exploring the growing tension between perception and reality in today’s digital world.
At a moment when much of the industry is using AI to scale content, this work flips the lens—using it as both subject and storytelling device. A humorous, slightly unsettling take for anyone who still values the real thing.
Directed and rendered by Strasser, the piece constructs a hyper-real world that feels convincingly human—until it begins to fracture. Subtle glitches give way to a full unraveling, exposing a carefully engineered illusion.
“We’re moving into a world where ‘real’ is no longer a baseline—it’s a premium,” said Chris Graves, Chief Creative Officer, Team One. “We wanted to create a story that lets the illusion hold just long enough to feel convincing—then disrupt it, so you’re forced to reconsider what you’re actually looking at. Because what carries value now isn’t just craft. It’s credibility.”
Team One was inspired by The RealReal’s authentication process... Read More
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