Max Malkin of PRETTYBIRD directed and shot this Nike spot from Wieden+Kennedy, Portland, Ore., which introduces us to an 86-year-old nun who’s a triathlete training for yet another grueling Ironman competition. Sister Madonna Buder is the epitome of drive and determination, truly young at heart, of mind and body.
“Unlimited Youth” broke during the Summer Olympics. Tongue-in-cheek voiceover narration was provided by actor Oscar Isaac.
Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, global creative directors; Dan Viens, interactive director; Adam Tetreault, copywriter; Sara Phillips, art director; Matt Hunnicutt, global executive producer; Ross Plummer, sr. producer; Mauricio Granado, producer; Amy Berriochoa, Jennifer Spillers, art production; Alicia Kuna, studio design manager; Rehanah Spence, Edgar Morales, studio designer. Production PRETTYBIRD Max Malkin, director/DP; Ali Brown, Suzanne Hargrove, exec producers; Tracy Hauser, head of production; Matt Wersinger, line producer; Rob Pearson, production designer. Editorial Rock Paper Scissors Damion Clayton, editor; Mike Spagnolli, assistant editor; Dina Ciccotello, post producer; Helena Lee, executive post producer. VFX Mill LA PHil Crowe, John Leonti, creative director; James Allen, 2D lead artist; John Shirley, Brad Scott, Alex Candish, 2D artists; Andy Wheater, Jie Zhou, Michael Lori, 3D artists; Anastasia von Rahl, VFX producer; Rustie Burris, VFX coordinator; Enca Kaul, VFX exec producer. Postproduction The Mill LA Adam Scott, colorist; Diana Valera, producer; Thatcher Peterson, exec producer. Licensed Music “Drums Are My Beat”; Sandy Nelson, musical artist. Sound Design Barking Owl Michael Anastasi, sound designer; Kelly Bayett, creative director; Ashley Benton, producer. Audio Post Lime Studios Loren Silber, mixer; Mike Nieto, audio assistant; Susie Boyajan, exec producer.
What if your car could change as fast as your life does? Turo is embracing that idea in a new campaign that reimagines car ownership for those that value flexibility over commitment. Created in partnership with New York-based independent creative agency L&C, the campaign brings to life a simple truth: life doesn’t follow a fixed plan, so why should your car? At the center of the campaign is this tongue-in-cheek film--directed by Bacha Caravedo via production company Senor Z--that follows a protagonist as life keeps throwing curveballs: new relationships, twins they didn’t plan on, a routine that never quite sticks. Each chapter is punctuated by a different car that fits the moment. From practical to aspirational, understated to indulgent, the vehicles shift as seamlessly as the character’s circumstances, underscoring Turo Monthly, Turo’s long-term rental product as a smarter, more adaptable alternative to traditional ownership or leasing. By highlighting long-term rentals, the campaign positions Turo as a compelling alternative to the rigidity of leases and the permanence of ownership. With hundreds of thousands of vehicles available across a wide range of price points and styles, Turo allows customers to tailor their driving experience to their evolving needs, without long-term commitments. “Our idea was to highlight the flexibility Turo offers by dramatizing a simple truth: life can change quickly, and so do your needs--especially when it comes to your car. With Turo Monthly, you can adapt just as easily, switching cars as your life evolves.” said Rolando Cordova, co-founder and co-chief creative officer at L&C. Read More
