Dante Ariola of MJZ directed this spot which shows a family so captivated by their VIZIO P-Series Ultra HD TV that they don’t even notice that a giant tree has come crashing into their home.
Conceived by a creative ensemble at David&Goliath, the overall campaign features three spots, each with a different situation where complete chaos unfolding around a family won’t break their focus on the TV screen.
CreditsClient VIZIO Agency David&Goliath David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Ben Purcell, Steve Yee, group creative directors; Patrick Que, copywriter; Allen Yu, art director; Paul Albanese, director of broadcast production; Kristen Knape, planning director. Production MJZ Dante Ariola, director; Scott Howard, sr. executive producer; Natalie Hill, producer; Philippe LeSourd, DP; Floyd Albee, production designer. Editorial Spinach Adam Bright, editor; Michael Weiss, assistant editor; Jonathan Carpio, producer. Post/VFX Method Rob Hodgson, VFX supervisor; Dominik Bauch, compositing supervisor; Messrob Torikian, tracking supervisor; Stephanie Gilgar, exec producer; Pip Malone, sr. producer; Karena Ajamian, coordinator. Music Human Audio Margarita Mix, Santa Monica Nathan Dubin, mixer.
Apple, Director Aoife McArdle “Capture” Cinematic Slow-Motion Filmmaking On iPhone 16 Pro
Aptly titled “Capture,” this spot from Apple’s in-house creative ensemble shows the high caliber mobile filmmaking of which the iPhone 16 Pro is capable. Directed by Emmy and DGA Award nominee (for Severance) Aoife McArdle via production company SMUGGLER--and lensed by cinematographer Edu Grau--the commercial captures the iPhone’s ability to record in 4K120fps ProRes and then adjust playback speed after capture in the Photos app to create cinematic slow-motion filmmaking. This breathtaking imagery is showcased in a wide range of circumstances--from epic action to intimate moments.
The tagline: “Hollywood in your pocket.”
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