In Montefiore Einstein hospital’s “There’s Magic in All of Us,” produced by SMUGGLER for ad agency Alto, Oscar-winning filmmaker Tom Hooper taps into the essence of the holiday spirit. The film stars a real boy with cerebral palsy, not an actor, whose life transforms with the help of eye-tracking technology, as he embarks on a whimsical journey above New York City with his brother. The film works successfully to seamlessly blend storytelling, technology, and visual effects, delivering an inspiring holiday message.
Representing underrepresented groups on screen mattered deeply to everyone involved with the project. Hooper, as well as Alto and Montefiore, felt it was necessary to cast a real child with a disability. Furthermore, from a craft standpoint, the cinematic film was scored by composer Alexandre Desplat, who worked with Hooper on The King’s Speech and has two Academy Awards of his own, for The Grand Budapest Hotel and The Shape of Water. Visual effects were done by The Mill.
