Microsoft’s technology empowers people, and the possibilities it creates are endless. The innovation comes to life this holiday season through the spirit, wonder and imagination of a little girl. Follow the magical story of Lucy, a curious 6-year-old with a few questions on her mind. With the help of her mom’s Surface and Microsoft Translator, she finally gets her chance to ask the most important questions of the season to some special friends. Microsoft technology empowers and connects everyone on the planet–well, almost everyone.
Hank Perlman of Hungry Man directed Microsoft’s “Holiday Magic: Lucy & the Reindeer” for m:united/McCann New York.
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Credits
Client Microsoft Agency m:united//McCann New York Sean Bryan, Tom Murphy, co-chief creative officers; Shayne Millington, EVP, executive creative director; Michael Aimette, executive creative director; Rick Ardito, Emmie Nostitz, creative directors; Edu Lunardi, sr. art director; Hunter Pinnell, copywriter; Nick Larson, sr. copywriter; David Cliff, director creative technology; Alicia Foor, Hiya Vazirani, creative technologists; Carolyn Johnson, SVP, head of integrated production; Mel Senecal, VP, sr. producer; Nina Roussarie, sr. producer; Joanna Schwab, EVP, global strategy director; Jordan Berger, social strategy director. Production Hungry Man Hank Perlman, director; Kevin Byrne, managing partner/exec producer; Martha E. Davis, producer. Editorial Rock Paper Scissors NY Damion Clayton, editor; Sebastian Zotoff, assistant editor; Eve Kornblum, managing director; Jenny Greenfield, producer. Post/VFX MPC Matthew Loranger, exec producer; Chris Connolly, VFX producer; Tim Crean, VFX supervisor/Flame lead; Julien Aucouturier, Lawrence Merrill, 2D team; Jaswan Prasath, Sathish Chellappan, Shyam Babu, Yasasvini Vagampalli, Muruga T, Vishal Dark, Geetesh Tari, VFX team; Ricky Gausis, James Tillett, sr. colorists; Sasha Pace, producer. Music JSM Music Joel Simon, CCO/co-composer; Jeff Fiorello, exec producer; Becca Riter, co-composer.
Apple released a new iteration of its Goalie Masks Made on iPad campaign--this time teaming up with National Hockey League (NHL) goaltender Sam Montembeault to create the goalie masks that young hockey players dream of wearing. NHL mask artists deployed iPad Pro and Apple Pencil Pro to design the dream masks in time for Canada’s marquee youth hockey event, the Quebec International Pee-Week Hockey Tournament.
It’s a tournament which gives youngsters the opportunity to not only gain high visibility for their talents but also to compete on a huge rink in a professional arena before a large crowd.
In this short film--directed by Jason Van Bruggen of production company Suneeva for agency TBWA\Media Arts Lab, Canada--among the young aspiring goalies we meet is a girl who wants the mask of a lioness, inspired by how she strives to protect her teammates, akin to guarding her cubs. Several young goalies in this film, including her, end up getting their dream masks.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2026/03/12144344/Made-on-iPad-Pee-Wee-Goalie-Masks.mp4"][/video] Read More
