Ushering in the season of holiday cheer are six NBA stars decked out in this year's Special Edition Xmas Day Uniforms: Derrick Rose, Kevin Durant, Stephen Curry, James Harden, Steve Nash and LeBron James. They play a unique musical rendition of "One-Horse Open Sleigh" through virtuoso, choreographed three-point shots punctuated by an alley-oop exclamation point. Jonathan Klein of O Positive directed for Goodby, Silverstein & Partners.
Credits
Client: National Basketball Association (NBA) Agency: Goodby, Silverstein & Partners Jeff Goodby, executive creative director; Nick Klinkert, Adam Reeves, creative directors; Rus Chao, associate creative director/copywriter; Kevin Koller, associate creative director/art director; Benton Roman, producer; Tod Puckett, executive producer; Cindy Fluitt, director of broadcast production. Production Company: O Positive Films Jonathan Klein, director; Ralph Laucella, exec producer; Angie Revell, line producer; Eric Steelberg, DP. Editorial: Final Cut Matt Murphy, editor; Tara Wall, Nate Connella, assistant editors; Suzy Ramirez, producer; Saima Awan, exec producer. Visual Effects: MPC (The Moving Picture Company)
Jake Montgomery, VFX supervisor/2D lead; Brendan Smith, Will Voss, Nuke; Eric Pascarelli, shoot supervisor; Casey McIntyre, design/animation; Juliet Tierney, sr. producer; Asher Edwards, exec producer. eLevel. Brady Baltezore, creative director; Chris Carmichael, 2D artist. Music: Barking Owl, West Los Angeles. Kelly Bayett, creative director; Michael Anastasi, sound designer; Whitney Fromholtz, producer. Audio: Barking Owl, West Los Angeles. Brock Babcock, audio engineer.
Screenwork Type:Top Spot
TBWA\Chiat\Day LA, Director Maggie Carey Bring “So Munch More” To Jack in the Box
In this “So Munch More” campaign spot titled “Engagement,” a young man asks a girl’s father for her hand in marriage. The glitch is that the aspiring groom is so obsessed with Jack in the Box’s Big Smashed Jack burger that he substitutes the word “munch” for much, declaring for example that he is so “munch” in love with the dad’s daughter. The father doesn’t believe what he’s hearing--and an explanation from the nearby Jack Box, fast food’s most unruly CEO/spokesperson, doesn’t help matters. The “So Munch More” campaign is from TBWA\Chiat\Day Los Angeles, with Maggie Carey directing the commercials, including “Engagement,” via production company Caviar. “We felt we’d landed on something special with the phrase ‘So Munch More’ for a few reasons. It’s a description. It’s a promise. It’s a call to action. It’s inherently competitive, which has always been part of Jack’s DNA. And the brand has equity in the word ‘munch,’ with their Munchie Meal and more. We saw an opportunity to elevate ‘munch’ and have it stand for how eating is different at Jack versus the other guys: always joyful, and full of discovery, never boring,” said Jeff O’Keefe, creative director, TBWA\Chiat\Day LA. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/03/17104125/Big-Smashed-Jack-Combo-Engagement-Jack-in-the-Box.mp4"][/video] Read More
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