Matt Aselton of Arts & Sciences directed this spot which tells the story of a rambunctious family from the viewpoint of a porcelain tree topper, voiced by The Sopranos’ Lorraine Bracco. She describes how she has seen a lot in her decades with the family. Near misses. The antics of the McDermott boys. Just about everything that comes with being part of a big family.
Even though it can be crazy in the house, she loves when the family is curled up in front of Netflix. It’s so sweet that it always brings a smile. Then again, she adds, “It’s kinda painted on my face.”
This is Deutsch LA’s first spot for Netflix.
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Credits
Client Netflix Agency Deutsch LA Pete Favat, chief creative officer; Gavin Lester, group creative director; Gordy Sang, sr. art director; Brian Siedband, sr. copywriter; Vic Palumbo, director of integrated production; Rachel Seitel, producer. Production Arts & Sciences, Los Angeles
Matt Aselton, director; Corey Walter, DP;’ Marc Marrie, exec producer; Zoe Odlum, line producer. Editorial Arcade Edit, Los Angeles Geoff Hounsell, editor; Damian Stevens, exec producer; Glenn Teel, assistant editor; Gavin Carroll, producer. Post MPC, Santa Monica Mark Gethin, colorist; Mark Holden, online partist; Adrian Leva, online assistant artist; Abisayo Adejare, producer; Lexi Stearn, exec producer. Music Human Sound Design Henry Boy, NY Audio Lime Studios, Santa Monica.
Rohan Young, mixer; Jeff Malen, assistant; Jessica Locke, exec producer End tag treatment Laundry, Los Angeles.
A new regional campaign for Old National Bank from its longtime agency, Chicago-based Schafer Condon Carter, includes this “Bubble Wrap” spot which features a customer so obsessed with protection she arrives cloaked head-to-toe in bubble wrap only to find Old National Bank’s fraud protection and financial strategies already have her covered.
Jeff Tomsic directed the :30 via Community Films, part of a package of commercials with a comedic touch yet keeping in line with the longstanding “Get Old” premise, underscoring the experience of the bank as a virtue, helping to build reliability and a bond of trust with customers.
“Old National Bank isn’t just inviting customers to ‘Get Old.’ It’s making the case for why staying power matters,” said Craig Miller, chief creative officer at Schafer Condon Carter. “The campaign is rooted in the belief that trust compounds over time and that consistency is a competitive advantage. We’re creating work that entertains, but what truly resonates is the promise underneath: that banking should feel steady, personal and built to last. That belief shapes not only the story we tell but also how we tell it. We’ve worked with the same production partners year after year because that level of consistency matters.”
The new work will run regionally beginning this week in the bank’s core markets of Chicago, Indianapolis, Minneapolis and Nashville, as well as its expansion markets of Detroit, Grand Rapids, Louisville, Lexington, Milwaukee and St. Louis.
