A couple in a vacant field starts to imagine what might be as we see them act out as if they are in their new family dream house–even though there’s no home in sight. But through their actions, we see “The Power of Possible” in this campaign for U.S. Bank from Minneapolis agency Carmichael Lynch.
Nicoli Fuglsig of MJZ directed this spot titled “House,” with Method serving as the VFX studio.
Client U.S. Bank Agency Carmichael Lynch, Minneapolis Marty Senn, chief creative officer; Puja Shah, associate creative director; Ryan Falch, sr. writer; Joe Grundhoefer, head of production; Freddie Richards, executive content producer. Production MJZ Nicolai Fuglsig, director; Emma Wilcockson, exec producer; Karen O’Brien, producer; Hoyte Van Hoytema, DP; Christopher Glass, production designer. Editorial Rock Paper Scissors NY Mikkel EG Nielsen, editor; Alex Liu, assistant editor; Eve Kornblum, exec producer; Lisa Barnable, producer. VFX Method Stephanie Gilgar, exec producer; Julie Osborn, producer; Olivier Dumont, VFX supervisor; Pouyan Navid, CG supervisor; Brian Delmonico, compositing supervisor. Postproduction Company 3 Audio Mix SisterBoss Sound Design Robot Repair/SisterBoss Music Robot Repair Talent Reid Scott, voiceover announcer
Travel Oregon, in partnership with creative agency Wieden+Kennedy Portland, has launched “The State of OR,” a campaign designed to entice new travelers to visit the state, while also reminding existing Oregonians what makes the state so remarkable. At the center of the campaign is the idea that Oregon is a diverse and expansive state full of contrasts, spread across seven distinct regions all in one place: cities or forests, relaxation or adventure, outdoors or nightlife, local charm or big city flair, the rugged or refined.
And it’s not an either/or proposition as reflected in this 60-second spot directed by Janssen Powers via Slime Mold Productions. You can experience and enjoy all of the contrasting attractions and qualities. Shot and produced entirely in Oregon, the work reveals a truth about the world that is bigger than one state alone--that contrasts can coexist, that differences can spark not division but rather curiosity, discovery and possibilities. Oregon is both a place and a way of thinking that broadens the way we look at the world around us.
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