Macy’s and BBH NY unveiled this “Old Friends” film to celebrate the 90th anniversary of the Macy’s Thanksgiving Day Parade. The spot, which will air on NBC during this year’s Parade, honors the magical ability of the Parade to bring people together and make us believe.
Told with no dialogue to the sound of a musical score, the spot, directed by Noam Murro of Biscuit Filmworks, is a fable about two old friends (one of whom is human) and the special role the Macy’s Thanksgiving Day Parade has played in their lives for 90 years. Beginning with a young boy viewing the Parade with his parents, the spot authentically recreates historic New York City.
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Credits
Client Macy’s Agency BBH New York John Patroulis, creative chairman; Ari Weiss, chief creative officer; Hemant Anant Jain, creative director/copywriter; Shannon McGlothin, creative director; Kate Morrison, head of content production; Abbie Noon, executive content producer; Sarah Watson, global chief strategy officer; Samantha Cescau, group strategy director. Production Biscuit Filmworks Noam Murro, director; Simon Duggan, DP; Shawn Lacy, Rick Jarjoura, exec producers; Charlotte Woodhead, producer. Postproduction Work Editorial Stewart Reeves, editor; Adam Witten, editor assistant; Erica Thompson, exec producer; Sari Resnick, producer. Music Woodwork Music, Salford, UK Philip Kay, composer; Andy Oskwarek, music producer. Sound Design Henry Boy, Brooklyn, NY Bill Chesley, sound designer, Kate Gibson, producer. Audio Post Sound Lounge, NY Tom Jucarone, engineer. VFX MPC NY Justin Brukman, managing director; Camila De Biaggi, exec producer; Brendan Kahn, sr. producer; Ashley Bernes, VFX supervisor; Amanda Amalfi, lead Flame artist; Andrew Cohen, lead CG artist; Mark Gethin, colorist (MPC LA); Meghan Lang, EP, color; Rebecca Boorsma, color producer; Tobey Lindback, Elijah Lamond, Karen Weiss, Leslie Chung, Jeric Pimentel, 2D compositors; Butch Belair, Mike Lombardo, Chris Ribar, Graeme Revell, Angela Carafas, Jacob Fradkin, Sue Jang, Laura Sayan, Monica Manalo, Madeline Jackson, Liz Martin, Michael Nieves, Andres Weber, David Kin, 3D artists; Trevor Williams, Jhowee Chiang, additional design support. (Toolbox: Flame, Nuke X–including the Nuke Particle System, Mocha, Maya, Houdini, Zbrush, Substance Painter)
Isn’t it nice to know that some things are still real?
In a world increasingly crafting fakes, replicas, and perfectly rendered simulations, there are fewer and fewer places that still celebrate authenticity.
On a day dedicated to lighthearted hoaxes and twists of fate, it seemed a perfect time to release a film that explores what’s real, and not.
That tension sits at the center of “L’ultimo Uomo Reale” (“The Last Real Man”), a new film from Team One and director Sebastian Strasser, in partnership with the marketplace for authenticated luxury resale, The RealReal.
Conceived as a response to The RealReal’s 2024/25 “Ask Yourself What’s Real” campaign theme, the film pushes that question further, by exploring the growing tension between perception and reality in today’s digital world.
At a moment when much of the industry is using AI to scale content, this work flips the lens—using it as both subject and storytelling device. A humorous, slightly unsettling take for anyone who still values the real thing.
Directed and rendered by Strasser, the piece constructs a hyper-real world that feels convincingly human—until it begins to fracture. Subtle glitches give way to a full unraveling, exposing a carefully engineered illusion.
“We’re moving into a world where ‘real’ is no longer a baseline—it’s a premium,” said Chris Graves, Chief Creative Officer, Team One. “We wanted to create a story that lets the illusion hold just long enough to feel convincing—then disrupt it, so you’re forced to reconsider what you’re actually looking at. Because what carries value now isn’t just craft. It’s credibility.”
Team One was inspired by The RealReal’s authentication process... Read More
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