Macy’s and BBH NY unveiled this “Old Friends” film to celebrate the 90th anniversary of the Macy’s Thanksgiving Day Parade. The spot, which will air on NBC during this year’s Parade, honors the magical ability of the Parade to bring people together and make us believe.
Told with no dialogue to the sound of a musical score, the spot, directed by Noam Murro of Biscuit Filmworks, is a fable about two old friends (one of whom is human) and the special role the Macy’s Thanksgiving Day Parade has played in their lives for 90 years. Beginning with a young boy viewing the Parade with his parents, the spot authentically recreates historic New York City.
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Credits
Client Macy’s Agency BBH New York John Patroulis, creative chairman; Ari Weiss, chief creative officer; Hemant Anant Jain, creative director/copywriter; Shannon McGlothin, creative director; Kate Morrison, head of content production; Abbie Noon, executive content producer; Sarah Watson, global chief strategy officer; Samantha Cescau, group strategy director. Production Biscuit Filmworks Noam Murro, director; Simon Duggan, DP; Shawn Lacy, Rick Jarjoura, exec producers; Charlotte Woodhead, producer. Postproduction Work Editorial Stewart Reeves, editor; Adam Witten, editor assistant; Erica Thompson, exec producer; Sari Resnick, producer. Music Woodwork Music, Salford, UK Philip Kay, composer; Andy Oskwarek, music producer. Sound Design Henry Boy, Brooklyn, NY Bill Chesley, sound designer, Kate Gibson, producer. Audio Post Sound Lounge, NY Tom Jucarone, engineer. VFX MPC NY Justin Brukman, managing director; Camila De Biaggi, exec producer; Brendan Kahn, sr. producer; Ashley Bernes, VFX supervisor; Amanda Amalfi, lead Flame artist; Andrew Cohen, lead CG artist; Mark Gethin, colorist (MPC LA); Meghan Lang, EP, color; Rebecca Boorsma, color producer; Tobey Lindback, Elijah Lamond, Karen Weiss, Leslie Chung, Jeric Pimentel, 2D compositors; Butch Belair, Mike Lombardo, Chris Ribar, Graeme Revell, Angela Carafas, Jacob Fradkin, Sue Jang, Laura Sayan, Monica Manalo, Madeline Jackson, Liz Martin, Michael Nieves, Andres Weber, David Kin, 3D artists; Trevor Williams, Jhowee Chiang, additional design support. (Toolbox: Flame, Nuke X–including the Nuke Particle System, Mocha, Maya, Houdini, Zbrush, Substance Painter)
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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