Noam Murro of Biscuit Filmworks directed this :30, titled “Mardi Gras,” which shows a cause-and-effect chain of events which provides answers to tax return form questions ranging from marital status to health-related expenses. The humorous scenarios underscore the ease with which folks can complete their tax returns via Intuit TurboTax.
Agency is Wieden+Kennedy, Portland, Ore.
Client Intuit TurboTax Agency Wieden+Kennedy, Portland, Ore. Dan Kroeger, Max Stinson, creative directors; Darcie Burrell, Brooke Barker, copywriters; Chris Taylor, art director; Endy Hedman, producer; Julie Gursha, assistant producer; Joe Staples, Mark Fitzloff, executive creative directors; Ben Grylewicz, head of production; Amber Higgins, Nathan Goldberg, strategic planning; Liza Robbins, project management. Production Biscuit Filmworks Noam Murro, director; Colleen O’Donnell, exec producer; Jay Veal, line producer; Simon Duggan, DP. Editorial Rock Paper Scissors Stewart Reeves, editor; Leah Carnahan, post producer; Dave Sellars, post exec producer. VFX The Mill John Shirley, 2D lead; Robert Sethi, 3D lead; Chris Harlowe, VFX producer; Karina Ford, VFX coordinator; Brad Scott, Trent Shumway, Flame; Becky Porter, Anthony Petitti, Mike Simons, Nuke; Steve Olson, Mike DiNocco, Carl Harders; Nathaniel Morgan, Danny Yoon, Matt Neopolitan, Margaux Huneau, Anthony Northman, Alberto Lara, CG; Jiyoung Lee, DMP. Music Song” Mack the Knife” Barking Owl Kelly Bayett, producer. Sound Design Barking Owl Mike Anastasi, sound designer; Kelly Bayett, producer. Audio Post Lime Studios Loren Silber, Zach Fisher, mixers.
Once again, this holiday season, BBDO New York and the American Red Cross have launched a campaign underscoring the urgent needs of families disrupted by disasters--something that occurs every eight minutes across the country, over 7,000 times during the
holidays alone.
Running on TV and online through December, the campaign include this PSA titled “Packing,” directed by Anthony Frattolillo via One Free Play. The spot begins with a family that appears to be preparing for a trip. But the mood shifts dramatically when it is revealed the reason they are really packing is an imminent wildfire, and that they are evacuating to a Red Cross shelter. The spot ends with a call to action: “They’re relying on us. We’re relying on you. Please donate.”
BBDO associate creative director Nicole Dombey shared, “I experienced an evacuation as a child, and I’ll never forget the quiet confusion of that moment. As a team, we wanted to capture that mix of innocence and uncertainty families feel in those moments.”
Director Frattolillo stated, “I’ve packed that same car three times, sat in that same traffic jam, worrying about my safety and the safety of my family, thinking we might not see home again. So when we made this film, I wanted people to feel what that moment is really like, the fear, the uncertainty, and the hope that someone will be there when you need them most.”
