Last year around this time, UPS made a precocious kid named Carson a driver for a day. Fast forward to today, Ogilvy & Mather has fulfilled his mom’s wish for more kids to have the same experience and share in the joy of giving and delivering to others. Ogilvy and UPS gathered three new kids to take on the challenge of becoming UPS’ littlest and most adorable drivers.
In this video, directed by Theresa Wingert of production company FIONA, we are introduced to the new “Driver Training Camp.” And our new drivers make actual deliveries to kids at Ronald McDonald House in Aurora, Colo. It’s part of a charitable initiative to deliver wishes.
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Credits
Client UPS Agency Ogilvy & Mather, New York Steve Simpson, chief creative officer, North America and worldwide; Alfonso Marian, chief creative officer, OgilvyOne NY; Chris Curry, Jerry Dugan, group creative directors; Alexis Garber, sr. copywriter; Rachel Frank, sr. art director; Alicia Zuluaga, sr. producer; Mark Weintraub, executive digital group director; Ed Sumner, associate director, project management, digital production. Production FIONA Theresa Wingert, director; Henry Link, DP. Editorial Hogarth/Ogilvy J.P. Damboragian, editor. Music Yessian
Apple released a new iteration of its Goalie Masks Made on iPad campaign--this time teaming up with National Hockey League (NHL) goaltender Sam Montembeault to create the goalie masks that young hockey players dream of wearing. NHL mask artists deployed iPad Pro and Apple Pencil Pro to design the dream masks in time for Canada’s marquee youth hockey event, the Quebec International Pee-Week Hockey Tournament.
It’s a tournament which gives youngsters the opportunity to not only gain high visibility for their talents but also to compete on a huge rink in a professional arena before a large crowd.
In this short film--directed by Jason Van Bruggen of production company Suneeva for agency TBWA\Media Arts Lab, Canada--among the young aspiring goalies we meet is a girl who wants the mask of a lioness, inspired by how she strives to protect her teammates, akin to guarding her cubs. Several young goalies in this film, including her, end up getting their dream masks.
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