Steve Ayson of MJZ directed this spot which shows moms lamenting their sons becoming attractive to the opposite sex thanks to Old Spice. Agency is Wieden+Kennedy, Portland, Ore.
Credits
Client Old Spice. Agency Wieden + Kennedy Portland. Susan Hoffman and Joe Staples, executive creative directors; Craig Allen and Jason Bagley, creative directors; Justine Armour and David Povill, copywriters; Ruth Bellotti, art director; Linsday Reed, senior producer; Ben Grylewicz, head of production. Production MJZ, bicoastal/international. Steve Ayson, director; Ryley Brown, DP, Emma Wilcockson, executive producer; Mark Hall, line production. Shot on location in and around Auckland, New Zealand. Editorial HutchCo, Los Angeles. Jim Hutchins, editor; Patrick O’Leary, assistant editor; Jane Hutchins, post producer. VFX/Post The Mill. Arielle David, head of production; Sue Troyan, executive producer; Adam Reeb, producer; Ben Sposato, coordinator; Tim Davies, creative director/Flame lead; Steve Anderson, shoot supervisor; Meng-Yang Lu, 3D lead; Mike Di Nocco, 3D artist; John Price, Lisa Ryan, Margolit Steiner, Scott Wilson, Jale Parson, Edward Black, Steve Cokonis, Tara De Marco, Tim Robbins and Dag Ivarsory, 2D artists. MPC, Los Angeles. Mark Gethin, colorist. Music Walker, Portland. Brad Neely, composer/arranger; Sara Matarazzo, producer; Abbey Hickman, assistant producer. Music Record Warehouse Studio and GGRP Productions, Vancouver. Vince Renaud, music record engineer; Graeme Gibson, composition engineer; Zack Blackstone, music engineer assistant; Derick Cobden, record coordinator. Audio Barking Owl, Los Angeles. Brock Babcock, post engineer; Whitney Fromholtz, producer.
ScreenWork Categories:Commercial
Screenwork Type:Top Spot
Top Spot of the Week: BBDO New York, Director Thomas Ormonde Show How Romance Stacks Up For A Pringles Snacker
As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.
This long-form version of the spot, a :60, is running on YouTube.
Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”
Read More
MySHOOT Profiles
Add A Comment