Stella Artois launches its summer campaign with this dreamy music video inviting people to savor life together with those who matter most–a mindset known as The Life Artois. In a summer unlike any other, the “You’re Never Too Far From The Life Artois” campaign from agency Pereira O’Dell is a reminder that opportunities to enjoy the summer are still all around us. Set to a hauntingly romantic rendition of the iconic song “Daydream,” reimagined by indie folk singer M. Ward, the music video features Liev Schreiber, Blake Griffin, Eva Longoria, as well as everyday people and shows what a day for a daydream can be when people embrace The Life Artois by setting themselves free to daydream and embrace the summer version of themselves.
Paul Hunter of production house PRETTYBIRD directed the cinematic music video. Hunter’s filmography includes celebrated music videos for the likes of Justin Timberlake, Pharrell and Jennifer Lopez. A fan of musicals himself, Hunter brought La La Land’s famously talented choreographers Mandy Moore and Jillian Meyers to turn this video into a real musical that inspires people to let their “daydream-self” out this summer, no matter where they are, with Stella Artois.
“You’re Never Too Far From The Life Artois” was a completely remote shoot. Stella Artois was one of the first brands to get a permit to shoot in San Francisco and Los Angeles, and strict protective protocols were adhered to.
The campaign was pre-launched with an audio series of stories on YouTube called “Daydreaming in The Life Artois,” where accomplished and diverse stars of American literature such as Anu Valia and Shalom Auslander wrote short stories about a summer worth savoring that Andy Cohen narrated.
The original “Daydream” song by The Lovin’ Spoonful hit number two on Billboard in April 1966 and has been covered by many artists since then, including Kermit the Frog and Vince Gill.
