Pete Candeland of Friends Electric directed this animation spot for Great Western Railway featuring The Famous Five, a group of adventurous young children and their dog Timmy from the series of novels by English author Enid Blyton.
Titled “Five and the Missing Jewels," this ad out of agency adam&eveDDB, London, has the Famous Five chasing a scoundrel. And they’re able to stay in hot pursuit of him thanks to the Great Western Railway transit system.
Friends Electric worked in tandem with sister VFX/animation/post shop Electric Theatre Collective on the commercial, which is the second for the Great Western Railway that Candeland directed starring The Famous Five. Once again, Candeland meticulously crafts classic painterly images true to Blyton’s series of novels, realized with an adept use of CG.
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Credits
Client Great Western Railway Agency adam&eveDDB, London Ben Tollett, group executive creative director; Matt Woolner, Steve Wioland, creatives; Louise Richardson, TV producer. Production Friends Electric, Los Angeles Pete Candeland, director; Neil Riley, TD; Ryan Goodwin-Smith, Belinda Blacklock, exec producer; Sian Jenkins, Adriana Wong, producers; Kristian Antonelli, character design; Yohann Auroux, storyboard artist; Brian Raess, editor. Painting Practice Billy Stockwell, art direction & DMP. VFX/Animation Electric Theatre Collective, London Daryl Graham, Tim Sanpher, Eleonora Quario, 2D animation; Taran Spear, Alex Prod’Homme, Courtney Pryce, Max van Leeuwen, Tom Humphrey, compositors; Sergio Morales Paz, Steve Beck, Paul Templeman, Annie Rowland, Joffrey Zeitouni, Lou Thomas, Paco Rocha, Stephane Renaldi, Borja Massa, Dana DiGioia, Joao Pires, Ashley Anderson, Gregory Martin, Daniel Rico, Hillary McCarthy, and Kimon Matara, CG team. Modeling Interference Pattern (Toolbox: Maya, Houdini, TVPaint) Audio 750MPH, London Sam Ashwell, Mark Hellaby, sound design & mix; Mary-Ann D’Cruz, audio producer. Music Supervision Company Theodore Tom Stanford, music supervisor. Licensor Enid Blyton Entertainment, Hachette Karen Lawler, head of licensed content.
As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.
This long-form version of the spot, a :60, is running on YouTube.
Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”
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