For this cinematic, hand-crafted, fully animated 90 second film for Travel Oregon out of Wieden+Kennedy in Portland, Ore., bicoastal studio Psyop teamed with Copenhagen-based Sun Creature. Kylie Matulick and Todd Mueller of Psyop directed the piece titled “Only Slightly Exaggerated” which captures the natural beauty of Oregon but with a heightened sense.
Some 2,160 frames depict a total of 13 locations throughout Oregon. Psyop worked with Sun Creature for 19 weeks, spending a total of 2,288 animation hours on the film. That doesn’t include the 4,815 hours spent on concept art, character design, layout, FX, and compositing.
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Credits
Client Travel Oregon Agency Wieden + Kennedy, Portland, Ore. Jason Kreher, creative director; Ansel Wallenfang, writer; Nick Stokes, art director; Nicole Kaptur, producer; Leola Ristau, creative manager; Jason Bagley, Eric Baldwin, executive creative directors. Production Psyop, Venice, Calif. Kylie Matulick, Todd Mueller, directors; Neysa Horsburgh, managing director; Lucy Clark, exec producer; Drew Bourneuf, head of production; Nick Read, producer; Lara Arikan, associate producer; Joe Ball, Devon Manney, Andrew Park, Robin Thompson, designers; Ryan Raith, 2D supervisor, compositor; Max Forward, storyboard artist; Joe Ball, Sarah Blank, Tommy Wooh, compositors; Kim Stevenson, Flame artist; Brett Nicoletti, Lance Pereira, editors; Rob Cavedo, assistant editor. Animation Sun Creature, Copenhagen Guillaume Dousse, exec producer, producer; art director; Charlotte de la Gournerie, exec producer; Simon Lee Bresling, associate producer, art director; Charlotte Sanchez, line producer; Fie Ørnsø, production manager; Liane-Cho Han, Kenneth Ladekjær, animation supervisors; Patrice Suau, background supervisor, concept artist, background painter; Liane-Cho Han, storyboard artist; Daniel Cacouault, colorscript artist, concept artist; Thomas Reteuna, Ben Marsaud, Mourad Elias Seddiki, Leïla Courtillon, Linnea Sterte, Luca Vitale, Lucas Durkheim, Samuel Klughertz, concept artists; Simon Masse, concept artist; background painter; Kenneth Ladekjær, character designer, layout posing artist; Luca Vitale, character designers; Simon Masse, Jean-Michel Boesch, Linnea Sterte, Jade Khoo, layout background artists; Thomas Reteuna, background artist, background painter; Pierre Rütz, Mourad Elias Seddiki, layout posing artists; Birk Von Brockdorff, Anthony Lejeune, layout compositing artists; Patrice Suau, Simon Masse, Thomas Reteuna, Matthew Vince, Grace Liu, Sylvain Fabre, Théo Boubounelle, Alexis Liddell, background painters; Pierre Rütz, Christoffer Elsborg Kramme, Mourad Elias Seddiki, Thibaud Petitpas, Kenneth Ladekjær, Cyrille Chauvin, character animators; Thibaud Petitpas, Olivier Malric, Rachid Guendouze, Ines Scheiber, Stéphane Chung, Kenneth Ladekjær, Touraj Khosravi, FX animators; Christoffer Elsborg Kramme, Kay Sales, Laura Büchert Schjødt, Nawell Sdiri, Marick Queven, Sandrine Han Jin Kuang, Mette Ilene Holmriis, clean-up artists; Christoffer Elsborg Kramme, Kay Sales, Laura Büchert Schjødt, Nawell Sdiri, Sandrine Han Jin Kuang, Mette Ilene Holmriis, Pierre Rütz, Mikkel Mainz Elkjær, color detail animators; Christoffer Elsborg Kramme, Kay Sales, Laura Büchert Schjødt, Nicoline de Selsted Lind, Mette Ilene Holmriis, Mikkel Mainz Elkjær, animation color artists; Birk Von Brockdorff, Paul Ó Muiris, sr. compositing artists. Music Jim Dooley, composer
International healthcare company Bupa has launched “Health Stories,” a global campaign aimed at breaking down the barriers that prevent people from talking about their health.
The reluctance of people to open up about health is a global issue across countries, cultures and socio-demographic groups. But speaking up about health concerns can help people access medical and emotional support earlier, reduce feelings of stress and isolation, and can lead to improved outcomes.
Developed in partnership with creative agency Redwood@AMV, the campaign invited six people on their own unique health journeys to share the moment they first opened up about their condition.
The campaign offers intimate insights into life-affirming stories of personal courage, resilience and triumph, exploring how talking about physical and mental health can have transformative long-term positive effects. These include navigating chronic conditions like Crohn’s disease and endometriosis, living with ADHD or limb difference, and surviving cancer--alongside a powerful account from Black Ferns international rugby player Ruby Tui on mental health.
The launch comes as new research from Bupa reveals that 82% of people believe that talking about health experiences can support physical and mental health. Despite this, nearly one in two people (49%) say they have avoided addressing a health concern. Of those, over a third (39%) did so because they didn’t think it was serious, or were unsure if they needed a healthcare professional, and a quarter (24%) due to embarrassment or stigma.
Shot by documentary filmmaker Dorothy Allen-Pickard, the aim of the films--including this two-minute piece--is to drive awareness and spark new conversations about health around the... Read More
