For this cinematic, hand-crafted, fully animated 90 second film for Travel Oregon out of Wieden+Kennedy in Portland, Ore., bicoastal studio Psyop teamed with Copenhagen-based Sun Creature. Kylie Matulick and Todd Mueller of Psyop directed the piece titled “Only Slightly Exaggerated” which captures the natural beauty of Oregon but with a heightened sense.
Some 2,160 frames depict a total of 13 locations throughout Oregon. Psyop worked with Sun Creature for 19 weeks, spending a total of 2,288 animation hours on the film. That doesn’t include the 4,815 hours spent on concept art, character design, layout, FX, and compositing.
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2018-04-27)
Credits
Client Travel Oregon Agency Wieden + Kennedy, Portland, Ore. Jason Kreher, creative director; Ansel Wallenfang, writer; Nick Stokes, art director; Nicole Kaptur, producer; Leola Ristau, creative manager; Jason Bagley, Eric Baldwin, executive creative directors. Production Psyop, Venice, Calif. Kylie Matulick, Todd Mueller, directors; Neysa Horsburgh, managing director; Lucy Clark, exec producer; Drew Bourneuf, head of production; Nick Read, producer; Lara Arikan, associate producer; Joe Ball, Devon Manney, Andrew Park, Robin Thompson, designers; Ryan Raith, 2D supervisor, compositor; Max Forward, storyboard artist; Joe Ball, Sarah Blank, Tommy Wooh, compositors; Kim Stevenson, Flame artist; Brett Nicoletti, Lance Pereira, editors; Rob Cavedo, assistant editor. Animation Sun Creature, Copenhagen Guillaume Dousse, exec producer, producer; art director; Charlotte de la Gournerie, exec producer; Simon Lee Bresling, associate producer, art director; Charlotte Sanchez, line producer; Fie Ørnsø, production manager; Liane-Cho Han, Kenneth Ladekjær, animation supervisors; Patrice Suau, background supervisor, concept artist, background painter; Liane-Cho Han, storyboard artist; Daniel Cacouault, colorscript artist, concept artist; Thomas Reteuna, Ben Marsaud, Mourad Elias Seddiki, Leïla Courtillon, Linnea Sterte, Luca Vitale, Lucas Durkheim, Samuel Klughertz, concept artists; Simon Masse, concept artist; background painter; Kenneth Ladekjær, character designer, layout posing artist; Luca Vitale, character designers; Simon Masse, Jean-Michel Boesch, Linnea Sterte, Jade Khoo, layout background artists; Thomas Reteuna, background artist, background painter; Pierre Rütz, Mourad Elias Seddiki, layout posing artists; Birk Von Brockdorff, Anthony Lejeune, layout compositing artists; Patrice Suau, Simon Masse, Thomas Reteuna, Matthew Vince, Grace Liu, Sylvain Fabre, Théo Boubounelle, Alexis Liddell, background painters; Pierre Rütz, Christoffer Elsborg Kramme, Mourad Elias Seddiki, Thibaud Petitpas, Kenneth Ladekjær, Cyrille Chauvin, character animators; Thibaud Petitpas, Olivier Malric, Rachid Guendouze, Ines Scheiber, Stéphane Chung, Kenneth Ladekjær, Touraj Khosravi, FX animators; Christoffer Elsborg Kramme, Kay Sales, Laura Büchert Schjødt, Nawell Sdiri, Marick Queven, Sandrine Han Jin Kuang, Mette Ilene Holmriis, clean-up artists; Christoffer Elsborg Kramme, Kay Sales, Laura Büchert Schjødt, Nawell Sdiri, Sandrine Han Jin Kuang, Mette Ilene Holmriis, Pierre Rütz, Mikkel Mainz Elkjær, color detail animators; Christoffer Elsborg Kramme, Kay Sales, Laura Büchert Schjødt, Nicoline de Selsted Lind, Mette Ilene Holmriis, Mikkel Mainz Elkjær, animation color artists; Birk Von Brockdorff, Paul Ó Muiris, sr. compositing artists. Music Jim Dooley, composer
Part of Apple’s “Great Ideas Start Here” creative platform, this film--directed by Francois Rousselet via production company Division Global for agency TBWA\Media Arts Lab--celebrates the creative process behind doing your best work with the help of the MacBook Pro featuring the all-new M5 Pro and M5 Max, bringing game-changing performance and AI capabilities to the world’s best pro laptop.
With an original jazz score by Grammy-winning composer Antonio Sánchez, the film--titled “The Best Performance Yet”--uses music to explore the rhythms of work and the joys of finding your flow. In the film, the familiar clicks and taps of work are replaced with musical notes. As each professional jams on their new MacBook Pro, their “instrument” is added to the orchestra. M5 Pro and M5 Max deliver up to 4x AI performance compared to the previous generation, and up to 8x AI performance compared to M1 models. The film culminates with a powerful musical crescendo--commending its best performance yet. Read More
