Rapper Tierra Whack walks through town slowly making her way home, listening through her AirPods to an original track titled “feel good,” which hardly describes her mood. She’s got the holiday blues and who wouldn’t given what the world has gone through in 2020.
Upon arriving home, Whack tells Siri to turn the volume on her Homepod “way up,” at which point the technology becomes a HomePod mini, Apple’s new smart speaker. Stepping out from behind the mini is a miniature version of Whack who accompanies the life-sized rapper in crooning an upbeat original tune, “Peppers and Onions.” Coming home to a HomePod mini proves to be the cure for yuletide melancholy. That’s “the magic of mini,” which is also the title of this two-minute film. A little joy never sounded so big.
The film was directed by Calmatic via production house PRETTYBIRD for TBWAMedia Arts Lab.
CreditsClient Apple Agency TBWAMedia Arts Lab Production PRETTYBIRD Calmatic, director. Music “feel good” and “Peppers and Onions” performed by Tierra Whack Postproduction/VFX MPC Morten Vinther, creative director; Oliver Caiden, VFX supervisor; Julian Fitzpatrick, CG supervisor; Ricky Gausis, colorist
Director Gary Freedman, adam&eveDDB Bring The Power Of Lloyds’ Banking App To A Daddy-and-Daughter Day
U.K. retail and commercial financial services provider Lloyds has launched its biggest-ever multi-channel campaign celebrating its refreshed and rebranded mobile banking app. The fully integrated campaign, created in partnership with creative agency adam&eveDDB, global brand consultancy Wolff Olins and media agency Zenith, brings together more than 500 different assets across the app, campaign executions, activations and digital strategy spanning AV, audio, outdoor, social, digital, influencer and gaming channels.
Part of the campaign is this “Daddy Daughter” :60 in which a father and daughter enjoy a day together--with papa using his credit card via the Lloyds app to pay for most everything his little girl desires, from an ice cream cone to a boat ride, costume apparel, a helium balloon, a movie and popcorn. It all adds up and that appears a bit concerning to dad as they enter a toy store together. It all changes, though, when he’s about to purchase a large stuffed animal and suddenly the charge card on his app is declined. The awkward moment melts away when the girl says that’s all right, dad, and she skips out of the store.
His smartphone then reveals a smart feature on his Lloyds app--being able to freeze and unfreeze your card in an instant. He unfreezes his credit card once they’ve left the store.
Directed by Gary Freedman via production company MJZ, the charmingly humorous spot reflects the gist of the overall “The Power to do it all” campaign that’s designed to show how Lloyds’ revitalized mobile banking app puts the power of finance in people’s hands--for everyday banking and beyond.
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