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    Top Spot of the Week: Rapper Tierra Whack Breaks Out Of The Holiday Blues For Apple

    By SHOOTUpdated:No Comments3454 Views

    Rapper Tierra Whack walks through town slowly making her way home, listening through her AirPods to an original track titled “feel good,” which hardly describes her mood. She’s got the holiday blues and who wouldn’t given what the world has gone through in 2020. 

    Upon arriving home, Whack tells Siri to turn the volume on her Homepod “way up,” at which point the technology becomes a HomePod mini, Apple’s new smart speaker. Stepping out from behind the mini is a miniature version of Whack who accompanies the life-sized rapper in crooning an upbeat original tune, “Peppers and Onions.” Coming home to a HomePod mini proves to be the cure for yuletide melancholy. That’s “the magic of mini,” which is also the title of this two-minute film. A little joy never sounded so big.

    The film was directed by Calmatic via production house PRETTYBIRD for TBWAMedia Arts Lab.

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    Credits

    Client Apple Agency TBWAMedia Arts Lab Production PRETTYBIRD Calmatic, director. Music “feel good” and “Peppers and Onions” performed by Tierra Whack Postproduction/VFX MPC Morten Vinther, creative director; Oliver Caiden, VFX supervisor; Julian Fitzpatrick, CG supervisor; Ricky Gausis, colorist
     

    Media Type:Commercial: Television
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:CalmaticPRETTYBIRDTBWAMedia Arts Lab



    Top Spot of the Week: BBDO New York, Director Thomas Ormonde Show How Romance Stacks Up For A Pringles Snacker

    Thursday, April 9, 2026

    As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.

    This long-form version of the spot, a :60, is running on YouTube.

    Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”

     

     

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