A woman starts unpacking a bag of groceries bought by her husband/significant other. She stops in her tracks upon finding a box of vanilla ice cream bars dipped in chocolate–but it’s a nondescript generic brand pretending to look like Magnum premium ice cream bars. The fake treats start to get her wondering if her hubby/boyfriend is also a fake.
She begins to investigate that possibility and finds on varied fronts that he is indeed a fraud. Her quest to uncover the fakery has a suspense thriller vibe which plays humorously throughout. But it is seriously true that anyone who would buy fake Magnum bars has to pretty fake himself.
Martin Werner directed this tongue-in-cheek spot, “The Fraud,” via PROPPA and Bacon for agency LOLA MullenLowe, Madrid and Barcelona. (Werner is repped in the U.S. by RESET Content.)
