Adam Hashemi directed this short in which soccer superstar Lionel Messi portrays a real estate developer who brings the oasis of a soccer field to what had been a depressed inner city. The piece has a modern "Les Miserables" feel. Agency is Leo Burnett, Chicago.
Credits
Client: Samsung Agency: Leo Burnett Shannon McGlothin, EVP/creative director; Brandon Rochon, Adam Kenney, SVPs/creative directors; Guy Seese, Brian Murphy, creative directors; Jennifer Dennis, SVP/executive producer; Gabe McDonough, VP/music director; Chris Clark, senior music producer. Production Company: Furlined Adam Hashemi, director (who has since joined Reset); Eigil Bryld, DP; Eriks Krumins, David Thorne, executive producers; Stephen Scott, production designer. Editorial: Rock Paper Scissors Mikkel EG, editor. Visual Effects: The Mill, Los Angeles, Chicago, New York and London. Sue Troyan, executive producer; Jordan Sharon, VFX producer; La Rue Anderson, VFX producer/color; Andres Eguiguren, shoot supervisor; Tara Demarco, 2D lead artists; Josh Hatton, 3D lead artists; Adam Lambert, Jale Parsons, Sarah Eim, Margolit Steiner, 2D artists; Blake Sullivan, Isaac Irvin, Brett Angelilis, Bradley McLaughlin, 3D artists; Henrik Holmberg, Andrew Wheater, matte painting; Kyle Romaneck, Greg Park, Tom O’Neil, motion graphics; Greg Reese, colorist; Jillian Lynes, coordinator. Music: George Drakoulias, music supervisor. Sound Design: Stimmung Gus Koven, sound designer. Audio: Lime Studios Loren Silber, mixer. Principal Actors: Lionel Messi
Discipline:Sound Mixing
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Spot
Bupa, Redwood@AMV London, Documentary Filmmaker Dorothy Allen-Pickard Tell “Health Stories”
International healthcare company Bupa has launched “Health Stories,” a global campaign aimed at breaking down the barriers that prevent people from talking about their health.
The reluctance of people to open up about health is a global issue across countries, cultures and socio-demographic groups. But speaking up about health concerns can help people access medical and emotional support earlier, reduce feelings of stress and isolation, and can lead to improved outcomes.
Developed in partnership with creative agency Redwood@AMV, the campaign invited six people on their own unique health journeys to share the moment they first opened up about their condition.
The campaign offers intimate insights into life-affirming stories of personal courage, resilience and triumph, exploring how talking about physical and mental health can have transformative long-term positive effects. These include navigating chronic conditions like Crohn’s disease and endometriosis, living with ADHD or limb difference, and surviving cancer--alongside a powerful account from Black Ferns international rugby player Ruby Tui on mental health.
The launch comes as new research from Bupa reveals that 82% of people believe that talking about health experiences can support physical and mental health. Despite this, nearly one in two people (49%) say they have avoided addressing a health concern. Of those, over a third (39%) did so because they didn’t think it was serious, or were unsure if they needed a healthcare professional, and a quarter (24%) due to embarrassment or stigma.
Shot by documentary filmmaker Dorothy Allen-Pickard, the aim of the films--including this two-minute piece--is to drive awareness and spark new conversations about health around the... Read More
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