Adam Hashemi directed this short in which soccer superstar Lionel Messi portrays a real estate developer who brings the oasis of a soccer field to what had been a depressed inner city. The piece has a modern "Les Miserables" feel. Agency is Leo Burnett, Chicago.
CreditsClient: Samsung Agency: Leo Burnett Shannon McGlothin, EVP/creative director; Brandon Rochon, Adam Kenney, SVPs/creative directors; Guy Seese, Brian Murphy, creative directors; Jennifer Dennis, SVP/executive producer; Gabe McDonough, VP/music director; Chris Clark, senior music producer. Production Company: Furlined Adam Hashemi, director (who has since joined Reset); Eigil Bryld, DP; Eriks Krumins, David Thorne, executive producers; Stephen Scott, production designer. Editorial: Rock Paper Scissors Mikkel EG, editor. Visual Effects: The Mill, Los Angeles, Chicago, New York and London. Sue Troyan, executive producer; Jordan Sharon, VFX producer; La Rue Anderson, VFX producer/color; Andres Eguiguren, shoot supervisor; Tara Demarco, 2D lead artists; Josh Hatton, 3D lead artists; Adam Lambert, Jale Parsons, Sarah Eim, Margolit Steiner, 2D artists; Blake Sullivan, Isaac Irvin, Brett Angelilis, Bradley McLaughlin, 3D artists; Henrik Holmberg, Andrew Wheater, matte painting; Kyle Romaneck, Greg Park, Tom O’Neil, motion graphics; Greg Reese, colorist; Jillian Lynes, coordinator. Music: George Drakoulias, music supervisor. Sound Design: Stimmung Gus Koven, sound designer. Audio: Lime Studios Loren Silber, mixer. Principal Actors: Lionel Messi
OMC, Director Andreas Nilsson Trade “Youth” For Skittles
Teaming with creative agency partner OMC, consisting of DDB Chicago and Critical Mass, Skittles rolled out a campaign to playfully spotlight what is often dubbed “Gen Z’s commitment paralysis” by asking them to commit to their love for the brand in the most extreme ways possible. Case in point is this spot titled “Youth,” directed by Andreas Nilsson of Biscuit Filmworks. The film introduces us to a grandson who willingly gives up his youth to his grandma in exchange for her delicious fruity Skittles. It’s a unique and twisted take on commitment that perfectly embodies the Skittles brand. Colin Selikow, chief creative officer, DDB Chicago, said, “We’re thrilled to create another iteration of our ‘Verb the Rainbow. Taste the Rainbow’ platform, bringing a new way to connect with Gen Z in the absurd fashion Skittles is famous for. Our latest film “Youth” brings a classic Skittles vibe to a new generation of fans, giving them the most nonsensical way to commit to the brand.” Read More