This heartwarming Coca-Cola spot–created by Wieden+Kennedy London and directed by Taika Waititi (this year’s Best Adapted Screenplay Oscar winner for Jojo Rabbit, a film he also directed)–unwraps the magic of Christmas, in a hope-filled tale about a father’s unremitting love for his daughter and his journey to make her holiday wish come true.
Titled “The Letter,” the spot begins with the father preparing to go to work. As he is about to leave home, his daughter hands him a carefully written letter to Santa, asking him to post it on his way. Busy at work, he suddenly realizes that he’s forgotten to post the letter, and so his mission to ensure it is safely delivered to Santa ahead of Christmas begins. He sails across seas, scales sheer cliffs and wades through dense jungles before reaching the North Pole–but will he successfully deliver it into the hands of Santa Claus in time to make his daughter’s Christmas wish a reality?
The answer lies in a new mode of transportation for Santa–a Coca-Cola truck. And when the contents of the letter are revealed, it’s affirmation of the heartfelt thought that appears at the end of the commercial: “This Christmas, give something only you can give.”
Kris Robbens, marketing director, Coca-Cola Great Britain, said: “This year, the Christmas season is set to be more meaningful than ever before. As a company, Coca-Cola has been celebrating the festive season through our advertising since the 1920s, featuring uplifting messages of unity and joy. Our new advert reflects the real magic of Christmas–our greater appreciation for loved ones, a sense of community and our need to be present with each other this Christmas, above all else.”
