Jack in the Box is cooking up a seriously spooky Halloween campaign featuring the brand’s first-ever horror short which rolls out today (10/13).
The campaign marks the return of Jack’s infamous Monster Tacos and the launch of their all-new product: Angry Monster Tacos.
Titled Feeding Time, this horror short was written by Hollywood-pedigreed horror writers Marcus Dunstan, Asha Michelle Wilson, Patrick Melton and Kara Lee Corthron, respectively known for their work on projects like American Horror Story: 1984, Servant and the Saw film franchise. Dunstan also directed the short in which a couple of kids are bullied and have their trick-or-treat candy taken from them by some older kids/young adults. But in Feeding Time, the victimized kids get their candy back while the perpetrators get quite the comeuppance.
Directly impacted by the WGA strike, the Hollywood writers were a part of the creative/script development, giving them an outlet to continue their creative output. Additionally, agency TBWAChiatDay LA identified opportunities to take a line-producing approach instead of a traditional production house approach for the campaign, allowing them to collaborate with film crew who had also been indirectly impacted by the strike.
CreditsClient Jack in the Box Agency TBWAChiatDay Renato Fernandez, chief creative officer; Bruno Regalo, chief design officer; Jason Karley, executive creative director; Bert Marissen, Jeff O’Keefe, creative directors; Stephanie Sczublewski, sr. art director; Jamie Wynn, Heather English, sr. copywriters; Scott Behrens, copywriter; Cameron Cartwright, art director; Kim-Lara King, executive producer; Amand Azoroh, sr. producer; Aliza Grover, Sergio Muniz, Chris Wood, producers; Daysi Centeno, production coordinator; Corey Kindberg, strategy director; Aaron Rivera, sr. strategist; Stephanie Ehui, head of connections strategy; Josh Brinkman, data strategist. Creative/Hollywood Screenwriter Partners Asha Michelle Wilson, Kara Lee Corthron, Patrick Melton, Marcus Dunstan. Production Company Green Arm Man Productions Marcus Dunstan, director; Eric Leach, DP; Sean Gowrie, line producer/unit production manager; Christopher T. Sadler, 1st AD; Michael Barton, production designer; Lauren Kendall Veronick, costume designer; Onyx Studios, creature effects designer. Editorial Andre Coutts, editor; James Rota, producer. VFX Set In Stone Brook Stone, Jackie Stone, producers. Monster Truck Model & Animation Soapbox Films Tentacle Model & Animation Ty Thomson Monster Effects Dastoli Digital. Color Therapy Studios Omar Inguanzo, sr. colorist. Sound Design & Mix Therapy Studios Dillon Cahill, mix engineer; Dori Holly, assistant mix engineer; John Ramsay, exec producer. Music Charles Clouser, artist/composer. Production Company (Food) Camp Lucky Tom Ryan, director/DP; Tammie Kleinmann, CEO/partner; Brandon Tapp, exec producer; Chelsea Sevadjian, Evan Murphy, producers. Editorial Be Grizzlee Mick Hackett, Cudjo Collins, Paul Plew, editors; Mystikal Scalzi, assistant editor; Ian Dawson, exec producer; Jesse Looney, sr. producer. VFX Christopher Moore, sr. Flame (cleanup/comp); Jimmy Cassale, Flame (cleanup/comp); Laura Panella, effects/graphics; Jesse Looney, sr. producer. Color Luis Silva, sr. colorist. Sound Design & Mix (Food only) Lime Studios Adam Primack, mix engineer; Ally Hustings, Collin Thomas, Ian Connie, assistant mix engineers; Cassie Underwood, associate producer; Susie Boyajan, exec producer.
The Best Work You May Never See: Ad Council, U.S. Dept. of Veterans Affairs, GSD&M, Director Andre Muir Show Us “The Bravest Thing”
As Suicide Prevention Month begins, the U.S. Department of Veterans Affairs (VA) and the Ad Council teamed with agency GSD&M to roll out PSAs for their national campaign: “Don’t Wait. Reach Out.” The initiative, which started in 2021, urges Veterans who are facing challenges to visit VA.gov/REACH, a comprehensive website that helps them access the many resources available.
The PSAs, including this one titled “The Bravest Thing,” were directed by Andre Muir of production house SMUGGLER. “The Bravest Thing” acknowledges that it can be hard for Veterans to reach out if they’re struggling--but in the eyes of their loved ones, seeking help is an act of bravery. By featuring Veterans alongside their friends and family, the film encourages Veterans to open up if they’re struggling and reminds everyone that they can play a role in supporting Veterans in their lives.
“When a Veteran is ready to reach out, VA is ready to provide services and support. One of the bravest things Veterans can do is ask for help,” said Dr. Matthew Miller, executive director, VA Office of Suicide Prevention. “These new messages are powerful and compassionate additions to the ‘Don’t Wait. Reach Out.’ campaign that features the voices of loved ones, underscoring the vital role that family and friends play in supporting Veterans. We all play a role in suicide prevention and this call to action engages community and connections, which are crucial in preventing Veteran suicide. Through this campaign, we can spread hope that Veterans, and all of us, can overcome crises and difficult life challenges.”
6,392 Veterans lost their lives to suicide in 2021, according to the latest data from the 2023 National Veteran Suicide Prevention Annual Report.... Read More