Continuing in the vein of the “So Stylish You Can Wear It” campaign, the Argos home and furniture collection shows off its autumn/winter fare in a fashion show shot in the English countryside. We see an unassuming couple stumble across an array of striking models and woodland creatures who strut along an ethereal forest catwalk, clad in a curated range of Argos’ stylish homeware and furniture.
Smoke and light filter through the trees as curtains are used as cloaks, bedside tables as hats and armchairs swing through the air occupied by beautiful flower adorned models in the guise of woodland nymphs. There’s even a woman on a horse adorned with a chandelier.
Traktor directed the spot via Stink Films for ad agency The&Partnership London.
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Credits
Client Argos Agency The&Partnership London Yan Elliott, Micky Tudor, executive creative directors; Danny Hunt, creative director; Alice Burton, Carl Storey, creatives; Charles Crisp, head of integrated production; Anthony Borkett, sr. integrated producer; Ellen Green, creative production coordinator. Production Stink Films Traktor, director; Mikey Levelle, producer; Jamie D. Ramsay, DP; Ben Ansell, production designer; Natricia Bernard, choreographer; Dorrita Nissen, makeup; Verity Hawkes, costume designer; Sean Harland, props/product maker; Bob Schofield, wire stunt coordinator; Jim Dowdall, stunt coordinator. Editorial Final Cut, London Ed Cheesman, offline editor. VFX/Post MPC Kamen Markov, Tom Harding, VFX lead/Flame; Jean-Clement Soret, Mattheiu Toullet, colorists; Philip Whalley, producer; Sabrina Church, jr. producer; Rod Norman, Nuke. Audio Production GCRS Munzie Thind, sound engineer. Music “Fashion is my Kryptonite” (Be Norway version); Disney/Universal Music Publishing UK Ben Charles, composer/arranger; Be Norway, artist/performer; Dave Goulding, publisher/record company liaison
As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.
This long-form version of the spot, a :60, is running on YouTube.
Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”
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