With the wildfires raging on in Canada, and life-threatening floods and hurricanes impacting people’s lives like never before, the constant barrage of bad news seemingly knows no end. Vox recently reported that only 6% of news articles convey positive uplifting news while the other 94% spread headlines denoting fear and sadness, encouraging “doomscrolling.” Travelers Insurance’s new campaign “Who Cares”–from TBWAChiatDay New York–is the counterpoint to doomscrolling and negative headlines, using real data to highlight the number of Americans who are helping others each year, especially during these trying times.
A prime component of the campaign is this "Brand Manifesto" film directed by Henry-Alex Rubin of SMUGGLER, which shows us the power of people caring and coming together to help those in need.
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2023-07-29)
Credits
Client Travelers Insurance Agency TBWAChiatDay New York Amy Ferguson, chief creative officer; Walt Connelly, global executive creative director; Kiersten Utegg, associate creative director/copywriter; Shanon Wille, associate creative director/art director; John Doris, head of production; Chris Klein, executive producer; Matt DePaola, associate producer. Design Studio DxD–Design By Disruption Bruno Regalo, global chief design officer; Gabriel Menezes, sr. designer. Production Company SMUGGLER Henry-Alex Rubin, director; Drew Santarsiero, exec producer; Cat Restrepo, producer; Giovanna Giangregorio, Ashley Roberts, Nick Stergiou, production supervisors; Darby Pearson, Brodie Johnson, Rebecca Witzel, commercial coordinators; David Devlin, DP; Anthony Dimino, assistant director; Justin Allen, production design; Young-ah Kim, costume design. Editorial Cartel Kyle Valenta, editor; Nick Bruce, assistant editor; Lauren Bleiwiss, managing director; Evyn Bruce, exec producer; Linden Carty, producer. VFX JANE Rich Rama, exec producer; Ben Sposato, head of production; Daniel Piwowarczyk, VFX supervisor; David Parker, West Sarokin, Shauna Prescott, lead Flame artists; Joe Vitale, Flame artist. Color Grade Company 3 Sofie Friis Borup, colorist; Shannen Trop, color producer. Music Walker Sara Matarazzo, managing director; Stephanie Pigott, sr. exec producer; Dottie Scharr, Neha Ewell, sr. producers; Samantha Zirin, associate producer. Sound Design/Audio Post Duotone Audio Post Andy Green, sound designer/mixer; Greg Tiefenbrun, exec producer.
Disney invites audiences into a heartwarming original story with A Disney Holiday Short: Best Christmas Ever, directed by Academy Award® winner Taika Waititi via production company Hungry Man. Premiering on Disney+ and online, and featuring the voice of John Goodman as Doodle, the short serves as the creative centerpiece of Disney’s new “Make Someone’s Holiday Magic” campaign.
At the center of the story is a little girl and her doodle who comes to life on Christmas Day after Santa mistakes the drawing for a holiday wish. The short follows the charming story of the friendship between the girl and the animated product of her imagination during this magical season in a uniquely Disney way. The film ends with a call to action for viewers, “Make Someone’s Holiday Magic,” which serves as the tagline for Disney’s holiday campaign this year. Renowned Walt Disney Animation Studios animator Eric Goldberg, the creator of beloved Disney characters such as Genie from Aladdin (1992), acted as an advisor on the animation of the short in collaboration with Untold Studios, Hungry Man and creative agency adam&eveDDB.
This short follows last year’s Emmy®-nominated, A Disney Holiday Short: The Boy & The Octopus, also directed by Waititi, whose numerous Disney credits include Marvel Studios’ Thor: Ragnarok (2017) and Thor: Love and Thunder (2022), and Searchlight Pictures’ Jojo Rabbit (2019), for which he won an Oscar® for Best Adapted Screenplay.
“What makes this story uniquely Disney is the fact that it’s set in the world of a kid. It’s a kid and her new best friend, navigating the complex world together, and doing it just with the power of friendship and imagination,”... Read More
