Doug Liman via Independent Media directed this spot for BBDO New York which features professional surfer Kolohe Andino demonstrating the ease and simplicity of using Visa Checkout while riding a tube wave. Billed as being the easier way to pay online, Visa Checkout enables Andino to order and pay for pizza as he navigates his way through a major ocean wave.
The spot ends with Visa’s brand mantra, “Everywhere you want to be.”
Client Visa Checkout Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Toygar Bazarkaya, executive creative director; Scott Rodgers, Tom Kraemer, Jens Waernes, sr. creative directors; Josh Gold, creative director/copywriter; Daniel Aykurt, creative director/art director; Hyatt Choate, executive producer; Tara Leinwohl, sr. producer; John Melillo, music producer. Production Independent Media Doug Liman, director; Igor Meglic, DP; Susanne Preissler, exec producer; Marc Siegel, head of production; Naia Hall West, line producer. Editorial Lost Planet Saar Klein, Epy Carrieri, editors; Francess Tom-Sahr, sr. producer. Music Ring the Alarm Audio Post Sound Lounge Tom Jucarone, mixer. VFX Black Hole
As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.
This long-form version of the spot, a :60, is running on YouTube.
Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”
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